Amalgam is set to launch a range of frozen food items
A leading seafood exporter, Amalgam Group is all set to launch a range of frozen food items in India. The products would specifically target health-conscious people.
The company has allegedly started with gluten-free rice roti and will soon be launching gluten-free parathas and chapatis. Some of its products are: organically grown green peas and sweet corn and coconut products obtained from organically-certified islands of Lakshadweep.
Chairman of Amalgam group, Abraham J Tharakan, in a statement said, “The objective is to position Buffet brand as the country’s first health-oriented frozen food range. The company has been in the forefront of export of a frozen range of Indian delicacies for the past several years. There has been a 30 per cent annual growth in the domestic market also. Ice-creams account for a major share, but other segments such as vegetables, meat and seafood are also growing.”
The company has reportedly proposed increasing its network of exclusive Buffet products outlets from the current 3 to 100 in the next three years. The company plans to set up its outlets at Chennai, Hyderabad, Bengaluru, Bhubaneswar, besides Kerala.