Author: Jamie Prescott

NBCUniversal has expanded its subscription video-on-demand (SVOD) reality service Hayu to South East Asia, including Philippines, Singapore and Hong Kong to strengthen its presence. Hayu will allegedly be available on mobile, tablet and online via Hayu.com. The launch also includes updated Hayu platform, which delivers across all Hayu subscriber markets, with a faster performance across Android and iOS app and web, along with some additional features. Senior vice president, branded on-demand, NBCUniversal International, Hendrik McDermott said, “Our direct-to-consumer launches in [Asia] along with improved functionality on the platform are two key milestones for Hayu. Now available in 14 markets, Hayu…

Fila, the Italian sportswear brand has appointed K-pop band BTS as its global brand ambassador. BTS is purely a boy band, and its members, namely; V, Jin, Jimin, J-Hope, Jungkook, Suga, and RM will allegedly model in Fila gear across the America, Asia, and Europe. The first campaign of Fila is expected to release early next year and will allegedly feature the message “One World, One FILA”. Speaking on the association, Fila spokesperson said: “BTS’s passion, positivity, and their genuine communication with fans are qualities that align with Fila. Their energetic and unique personalities also make them an optimal fit…

Two of America’s oldest brands Hershey’s and Yuengling have announced the collaboration for connoisseurs of chocolate and craft brews to bring chocolate beers for the novelty beer lovers. Hershey’s for the first time in the company’s history is set to lend its star ingredient to fellow Pennsylvania-based brand Yuengling — to bring the Yuengling Hershey’s Chocolate Porter. Due to be out mid-October, the beer will come in limited-edition, it is going to be a perfect blend of Hershey’s chocolate and the caramel and dark roasted malts of Yuengling’s Dark Brewed Porter. Vice president of operations, Yuengling, Jennifer Yuengling said, “We…

For the first time in the U.S Coca Cola is all set to launch its full-on energy drink, Coca-Cola Energy. Coca-Cola Energy that boasts 114 milligrams of caffeine per 12-ounce serving compared to a regular Coke’s 34 milligrams (for reference, a 12-ounce cup of coffee has about 136 milligrams of caffeine), is already available in 25 other countries, including Great Britain and Spain. Now the brand is planning to launch the product in the US from January 2020. Coke Energy will come in four flavours: original, Zero Sugar, Cherry, and Zero Sugar Cherry.  In a statement, Coca-Cola brand director, Janki…

With an extravagant premiere on Sunday, Bigg Boss season 13 has allegedly begun with fights, controversies and drama. On day one, while Azim Riaz was condemned by the housemates for his racist comments, the housemates also talked about gender equality. Whereas ‘Maalkin’ Ameesha Patel came to the show to give some interesting tasks. Of course things didn’t seem to work well with bedmates Rashami Desai and Sidharth Shukla as they were seen giving a cold shoulder to each other. Koena Mitra on the other hand, was pleased to share her bed with news anchor Shefali Bagga, and the season’s Sanskari…

The new Hyundai Elantra is set to launch on 3rd of October, 2019. The car has been spied on test ahead of its official launch. According to reports, D-segment sedan is set to bring in a comprehensive cosmetic makeover with sharper styling and added features to stay relevant for another couple of years. In terms of design, the Elantra’s large grille is overshadowed by a sharp set of headlights which get angular LED lighting. The bumper however continues the aggressive stance with triangular fog lamps on either side. There are creases on the bonnet that add to the overall drama…

New performance brand T. STRONG is launched with the mission to Inspire Courage, Discipline, Progress and Passion to every athletes’ performance lifestyle. The brand is very new to the market as it was founded in 2019 only. It is established with a vision to connect with and embody the identities, interest and lifestyles of the culture. T. STRONG is more than a brand, it’s a movement that has its deep roots in the performance inspiration lifestyle. Performance wear for in the gym and in the streets. All its products represent strong self-expression. T. STRONG is a source of lifestyle inspiration,…

SELECTED HOMME, Premium European Menswear brand roped in Saif Ali Khan as their brand ambassador in India. Saif will allegedly promote the wide array of styles and silhouettes offered in the Autumn-Winter 2019 collection of Selected Homme. Selected Homme, is powered with two distinct philosophies – BLACK Label and WHITE Label. The brand offers superior styles for the customers evolved with an impeccable sense of taste & quality, especially for the fashion-conscious men. SELECTED HOMME’S collection ranges from ageless classics to contemporary essentials such as ultimate streetwear denim, jackets, pinstripe suits, bespoke tailored blazers, and signature footwear. Speaking on the…

The fashion-watch company FOSSIL has announced that the company is set to launch all-new limited-edition watch that are designed in partnership with brand ambassador Varun Dhawan. This limited edition watch allegedly aligns itself with Fossil’s curator series – a collaborative collection of watches fueled by a creative class of artists and innovation icons. The limited-edition watch is a perfect blend of Fossil’s timeless style with Dhawan’s personality into a dynamic design. The limited-edition watch will feature Fossil’s bestselling Machine watch case along with a sleek black dial with a polish of Dhawan’s signature red on the three hands that display…

A new fit-centric intimate’s brand, Nudea that offers expertly crafted, comfortable lingerie fitting perfectly on a feminine aesthetic, is set to launch on September 30. Available direct to consumer and online-only, Nudea will modernize the measuring process with the focus on user experience and customer satisfaction – from initial online browse through till delivery. According to the brand’s press release; the marketing activity for the brand launch will include paid social, influencer engagement, a customer referral programme, an extensive trade and consumer PR campaign, user-generated content, and direct-to-consumer Nudea Fit parties. ‘Nudea’, which mean new goddess, is fuelled by the…