Fila appoints K-pop band BTS as global brand ambassadors
Fila, the Italian sportswear brand has appointed K-pop band BTS as its global brand ambassador. BTS is purely a boy band, and its members, namely; V, Jin, Jimin, J-Hope, Jungkook, Suga, and RM will allegedly model in Fila gear across the America, Asia, and Europe.
The first campaign of Fila is expected to release early next year and will allegedly feature the message “One World, One FILA”.
Speaking on the association, Fila spokesperson said: “BTS’s passion, positivity, and their genuine communication with fans are qualities that align with Fila. Their energetic and unique personalities also make them an optimal fit as brand ambassadors. We look forward to creating a meaningful synergy between two global brands. With their global appeal, the group has inspired and impacted the world and we are very grateful for the massive amount of interest and support we’ve received. BTS has an incredibly loyal fan base and we will be devoted to communicating with that audience in a very special way.”