Author: Brand Education

Jack Daniel’s is a brand of Tennessee whiskey and the top-selling American whiskey in the world. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956. Jack Daniel’s home county of Moore is a dry county, so the product is not available for purchase at stores or restaurants within the county. The product meets the regulatory criteria for classification as a straight bourbon, though the company disavows this classification. It markets the liquor simply as Tennessee whiskey rather than as Tennessee bourbon. As defined in the North American Free…

Ferrari N.V. is an Italian luxury sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo’s race division as Auto Avio Costruzioni, the company built its first car in 1940. However, the company’s inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed. In 2014, Ferrari was rated the world’s most powerful brand by Brand Finance. In May 2012, the 1962 250 GTO became the most expensive car in history, selling in a private transaction for US$38.1 million to American communications magnate Craig McCaw. Fiat S.p.A. acquired…

For Sunil, architecture is everything. From the structures that surround us to the designs and novelties that simplify and beautify our day-to-day existence, he looks for inspiration in the most minute details. As an architect and interior design specialist, he is able to blend creativity and practicality to innovate unique, well-designed environments for living, working, and everything in between.

The unit is aimed at introducing graduate students to aspects related to the design of marketing of products and services in the marketplace. It will provide students with skills necessary in developing and administering policies and strategies for both the company’s existing and new products with a competitive edge. The topics covered in this unit, would include: a framework for product management structure in an organisation; an overview for the need for introducing new products; the importance of an innovation policy; new product strategy, a productive new product development process; market appraisal for opportunity identification; the design process, a focus…

Airbus is a European aerospace corporation, registered in the Netherlands and trading shares in France, Germany and Spain. It designs, manufactures and sells civil and military aerospace products worldwide and manufactures in multiple countries both inside and outside of the European Union. The company has three divisions: Commercial Aircraft, Defence and Space, and Helicopters, the third being the largest in its industry in terms of revenues and turbine helicopter deliveries. The company’s main civil aeroplane business is based in Blagnac, France, a suburb of Toulouse, with production and manufacturing facilities mainly in France, Germany, Spain, China, United Kingdom and the…

Back in 1994, when we started the Center for Sleep Studies at Goshen Hospital, we discussed the idea of starting a monthly newsletter to educate the medical staff about the importance of diagnosing and treating various sleep disorders.

This innovative MBA Luxury Brand Management programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools. The programme builds on the British School of Fashion’s expertise in the Luxury industry and continues to provide an outstanding platform for exploring the evolution of the global luxury market. The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career. The design of the programme will help students gain a deep…

Inditex is one of the world’s largest fashion retailers, with eight brands (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe) and 7,448 stores in 96 markets around the world. They had come a long way since 1963, when they started out as a small family business in a workshop making women’s clothing. Over the years, their size may have changed, but one underlying idea has stayed the same – the customer is at the centre of everything they do. By working closely together as a single company globally focused on the key elements of fashion production –…

Neha Sharma, author of Wedding Pickle, has an unabashed passion towards writing, this passion stems from the fact that she is an avid reader. Neha hails from Bangalore, the garden city of India, and was born in New Delhi. She is a defense kid; having travelled nearly the whole of India. She holds a Master’s degree in HR and International Business.

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its new headquarters in Mountain…