Image Credit: Instagram @xeesoxee @charleskeithofficial

CHARLES & KEITH’s new brand ambassador is Korean actress Han So Hee

By Brand Education On May 4, 2023

Renowned Singaporean fashion brand, CHARLES & KEITH, has announced that South Korean actress and model Han So Hee is its newest brand ambassador. The announcement was made on the brand’s official Instagram page, where Han So Hee was welcomed with a post that read, “@xeesoxee for #CharlesKeithOfficial. CHARLES & KEITH is pleased to welcome actress Han So Hee to the CHARLES & KEITH Family as our newest ambassador.”

According to Keith Wong, co-founder of CHARLES & KEITH, Han So Hee embodies the spirit of the brand with her authentic individuality, confidence, and creativity. He also expressed his delight at welcoming her onboard the CHARLES & KEITH family and inspiring new possibilities together.

Han So Hee is a rising star in the Korean entertainment industry, known for her exceptional acting skills and striking looks. She began her career as a supporting character in several television series before transitioning into lead roles in 2020 with the JTBC series, The World of the Married, which gained her widespread recognition. She also appeared in other popular dramas, including Nevertheless (2021) and the Netflix-produced My Name (2021).

As the new brand ambassador, Han So Hee is set to star in CHARLES & KEITH’s fall/winter 2023 campaign, which will be unveiled in the third quarter of 2023. Her inclusion in the campaign is expected to boost the brand’s appeal and enhance its reputation as a trendy and stylish fashion destination.

Han So Hee’s appointment as the new face of CHARLES & KEITH is a strategic move by the brand to expand its reach and appeal to a wider audience, particularly in the Asian market. With her growing popularity and relatable personality, Han So Hee is expected to attract a younger and more diverse demographic to the brand.

The news of Han So Hee’s appointment has been met with excitement and enthusiasm from fans of the brand and the actress alike. Many are looking forward to seeing her in the upcoming campaign and are excited to see what the partnership will bring.