Author: Brand Education

Please give us a snapshot of a brand “Power Sportz” The brand ‘Power Sportz’ is an experience that allows the people of India to set new expectations, memories, & stories wrt sports, that resonates as the ‘Voice of Sport’, in India. We understand it’s not easy being the first woman editor-in-chief of India’s first digital live sports news channel, how do you handle pressure and responsibility? The key to handling pressure is to enjoy it when confronted with it, rather than worry about it too much. Leadership is after all about handling responsibility without excuses. Its my Passion that gives…

Gianni Versace usually referred to simply as Versace, is an Italian luxury fashion company and trade name founded by Gianni Versace in 1978. The main collection of the brand is Versace, which produces upmarket Italian-made ready-to-wear and leather accessories, while other diffusion lines are Versace Collection (mainly in the US), Versus Versace and Versace Jeans. The Versace logo is the head of Medusa, a Greek mythological figure. The logo came from the floor of ruins in Rome that the Versace siblings played in as children. Gianni Versace chose Medusa as the logo because she made people fall in love with…

This MA prepares students from design and other creative disciplines to apply their knowledge and skills in the branding domain. The course develops your high-level skills and creative thinking, helping you learn how to clearly communicate strategies for successful brand building, futures forecasting and change management. During the course you will also gain valuable industry insight from design and branding professionals who are part of Brunel’s extensive network of industry contacts. You will complete an individual design project, supported by personal supervision, and complete a final year dissertation on your specialist subject of choice. All organisations use design, but few…

Crossland Consultants is an Exclusive Content associate of PEARSON English offering International Preparation for IELTS, PTE and Spoken English along with providing consultation to students for International Education by assisting in admission, Visa application, Pre and Post Departure services. Headed by Dr. D J Singh, an Edupreneur with 23 years experience in the education sector, president of Vidya Jyoti Eduversity, who is associated with many institutes to provide quality education. He has helped more than 5000 students achieve their goals. These students are working with many multinational companies in India, Canada, UK, USA, Australia, New Zealand, UAE and many other…

SD Inc. is New Delhi’s most renowned multi-disciplinary architecture and interior design firm founded by Sunil Dhingra and Shilpi Dhingra. For SD Inc. priority is not just client’s needs but to also provide above and beyond innovative solutions for today’s problems with modern architectural designs that must be aesthetically outstanding yet environmentally responsible. SD Inc. specialises in creating spaces that enhance the human experience. Want more information about SD Inc.? Offical Website → www.sdinc.asia

Do you have a passion for high-end fashion and lifestyle products? Want to work with the world’s most luxurious brands? Whether you’re interested in fashion, beauty, travel, sport, cars or yachts; Solent’s postgraduate luxury brand management programme will equip you with the knowledge and skills required to launch an exciting career. The course will provide you with an advanced understanding of business management, strategic marketing and creative direction. You’ll work on real project briefs which have been sourced via the course team’s close industry links. Projects will give you a range of practical and theory-based skills, all of which are…

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset to become leading brand, design and innovation managers. Our course encourages you to consider the value of branding in today’s competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important. Our course encourages you to consider the value of branding in today’s…

Module Aims and Learning outcomes After completing this module students will understand how brands deliver value to a range of stakeholders be it in functional, financial or emotional terms. The module will focus on defining, developing and managing brand equity given the positive influence this construct has on a range of financial outcomes (Keller, 2012). The module places a strong emphasis on how brands drive financial value due to the increasing pressure brand are under to deliver measurable financial returns. By the end of the module, students should be able to: Define core terms such as brand, brand equity, positioning,…

The Roberto Cavalli Group, controlled by Italian investment fund Clessidra SGR, is one of the most important Italian companies operating in the luxury fashion, accessories and lifestyle sectors. Founded in the Seventies, when fashion designer and entrepreneur Roberto Cavalli launched the namesake brand, the Group currently operates a wide portfolio of internationally established labels positioned in the different segments of the high-end offering. In May 2017 Paul Surridge took the reins as Creative Director of all the brands under the Roberto Cavalli Group umbrella. While Roberto Cavalli succeeded in turning a small company specialising in leather printing into an international luxury…

The company was founded in 1881, when Kintarō Hattori opened a watch and jewellery shop called “K. Hattori” (服部時計店 Hattori Tokeiten) in the Ginza area of Tokyo, Japan. Eleven years later, in 1892, he began to produce clocks under the name Seikosha (精工舎 Seikōsha), meaning roughly “House of Exquisite Workmanship”. According to Seiko’s official company history, titled “A Journey In Time: The Remarkable Story of Seiko” (2003), Seiko is a Japanese word meaning “exquisite” or “success” (“exquisite” is usually written 精巧 from Chinese jīngqiǎo, while the meaning “success” is usually written 成功 from Chinese chénggōng). Since its establishment in 1881,…