Author: Brand Education

The unit is aimed at introducing graduate students to aspects related to the design of marketing of products and services in the marketplace. It will provide students with skills necessary in developing and administering policies and strategies for both the company’s existing and new products with a competitive edge. The topics covered in this unit, would include: a framework for product management structure in an organisation; an overview for the need for introducing new products; the importance of an innovation policy; new product strategy, a productive new product development process; market appraisal for opportunity identification; the design process, a focus…

Airbus is a European aerospace corporation, registered in the Netherlands and trading shares in France, Germany and Spain. It designs, manufactures and sells civil and military aerospace products worldwide and manufactures in multiple countries both inside and outside of the European Union. The company has three divisions: Commercial Aircraft, Defence and Space, and Helicopters, the third being the largest in its industry in terms of revenues and turbine helicopter deliveries. The company’s main civil aeroplane business is based in Blagnac, France, a suburb of Toulouse, with production and manufacturing facilities mainly in France, Germany, Spain, China, United Kingdom and the…

Back in 1994, when we started the Center for Sleep Studies at Goshen Hospital, we discussed the idea of starting a monthly newsletter to educate the medical staff about the importance of diagnosing and treating various sleep disorders.

This innovative MBA Luxury Brand Management programme responds to a growing demand for skilled managers with a thorough understanding of luxury brand management strategies and tools. The programme builds on the British School of Fashion’s expertise in the Luxury industry and continues to provide an outstanding platform for exploring the evolution of the global luxury market. The MBA Luxury Brand Management programme is designed to equip candidates who have the relevant managerial experience with specialist advanced knowledge and skills to move on to the next level of their career. The design of the programme will help students gain a deep…

Inditex is one of the world’s largest fashion retailers, with eight brands (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqüe) and 7,448 stores in 96 markets around the world. They had come a long way since 1963, when they started out as a small family business in a workshop making women’s clothing. Over the years, their size may have changed, but one underlying idea has stayed the same – the customer is at the centre of everything they do. By working closely together as a single company globally focused on the key elements of fashion production –…

Neha Sharma, author of Wedding Pickle, has an unabashed passion towards writing, this passion stems from the fact that she is an avid reader. Neha hails from Bangalore, the garden city of India, and was born in New Delhi. She is a defense kid; having travelled nearly the whole of India. She holds a Master’s degree in HR and International Business.

Google LLC is an American multinational technology company that specializes in Internet-related services and products, which include online advertising technologies, search engine, cloud computing, software, and hardware. Google was founded in 1998 by Larry Page and Sergey Brin while they were Ph.D. students at Stanford University, California. Together, they own about 14 percent of its shares and control 56 percent of the stockholder voting power through supervoting stock. They incorporated Google as a privately held company on September 4, 1998. An initial public offering (IPO) took place on August 19, 2004, and Google moved to its new headquarters in Mountain…

Gaurav Gulati is the world’s leading personal branding and brand engagement expert. Gulati is a consultant to some of the world’s most recognizable faces and fortune 500 companies. What is personal branding and why it is essential for success? Personal Branding is the practice of discovering real you, discovering your strengths, discovering sellable uniqueness, and most importantly positioning yourself and your sellable uniqueness in this global market. The world has become very competitive, millions of people are unemployed, and in this case, it is very essential to stand out of the crowd and get seen get heard. Personal branding makes…

Luxury World Traveler was created by Gil Antolin as a way to share his passion for travel with the world. What started as a hobby by creating an Instagram account in 2013, has now become much more.

IFA PARIS MBA ACCREDITED BY IDEL AS “INTERNATIONAL MASTER. The MBA in Luxury Brand Management also takes advantage of the unique heritage and bi-cultural affiliation of IFA Paris as it “sits” perfectly at the confluence of a geographical dichotomy