Author: Brand Education

Do you have a passion for high-end fashion and lifestyle products? Want to work with the world’s most luxurious brands? Whether you’re interested in fashion, beauty, travel, sport, cars or yachts; Solent’s postgraduate luxury brand management programme will equip you with the knowledge and skills required to launch an exciting career. The course will provide you with an advanced understanding of business management, strategic marketing and creative direction. You’ll work on real project briefs which have been sourced via the course team’s close industry links. Projects will give you a range of practical and theory-based skills, all of which are…

An exciting opportunity to develop your professional skills and managerial capabilities, our MA Design, Innovation & Brand Management course gives you the opportunity to study a combined curriculum that will significantly enhance your skillset to become leading brand, design and innovation managers. Our course encourages you to consider the value of branding in today’s competitive global environment, where organisations continue to compete in overcrowded markets. As consumers become more sophisticated and the plethora of products more similar, the need to differentiate through emotional attachment has become increasingly important. Our course encourages you to consider the value of branding in today’s…

Module Aims and Learning outcomes After completing this module students will understand how brands deliver value to a range of stakeholders be it in functional, financial or emotional terms. The module will focus on defining, developing and managing brand equity given the positive influence this construct has on a range of financial outcomes (Keller, 2012). The module places a strong emphasis on how brands drive financial value due to the increasing pressure brand are under to deliver measurable financial returns. By the end of the module, students should be able to: Define core terms such as brand, brand equity, positioning,…

The Roberto Cavalli Group, controlled by Italian investment fund Clessidra SGR, is one of the most important Italian companies operating in the luxury fashion, accessories and lifestyle sectors. Founded in the Seventies, when fashion designer and entrepreneur Roberto Cavalli launched the namesake brand, the Group currently operates a wide portfolio of internationally established labels positioned in the different segments of the high-end offering. In May 2017 Paul Surridge took the reins as Creative Director of all the brands under the Roberto Cavalli Group umbrella. While Roberto Cavalli succeeded in turning a small company specialising in leather printing into an international luxury…

The company was founded in 1881, when Kintarō Hattori opened a watch and jewellery shop called “K. Hattori” (服部時計店 Hattori Tokeiten) in the Ginza area of Tokyo, Japan. Eleven years later, in 1892, he began to produce clocks under the name Seikosha (精工舎 Seikōsha), meaning roughly “House of Exquisite Workmanship”. According to Seiko’s official company history, titled “A Journey In Time: The Remarkable Story of Seiko” (2003), Seiko is a Japanese word meaning “exquisite” or “success” (“exquisite” is usually written 精巧 from Chinese jīngqiǎo, while the meaning “success” is usually written 成功 from Chinese chénggōng). Since its establishment in 1881,…

Jack Daniel’s is a brand of Tennessee whiskey and the top-selling American whiskey in the world. It is produced in Lynchburg, Tennessee, by the Jack Daniel Distillery, which has been owned by the Brown-Forman Corporation since 1956. Jack Daniel’s home county of Moore is a dry county, so the product is not available for purchase at stores or restaurants within the county. The product meets the regulatory criteria for classification as a straight bourbon, though the company disavows this classification. It markets the liquor simply as Tennessee whiskey rather than as Tennessee bourbon. As defined in the North American Free…

Ferrari N.V. is an Italian luxury sports car manufacturer based in Maranello. Founded by Enzo Ferrari in 1939 out of Alfa Romeo’s race division as Auto Avio Costruzioni, the company built its first car in 1940. However, the company’s inception as an auto manufacturer is usually recognized in 1947, when the first Ferrari-badged car was completed. In 2014, Ferrari was rated the world’s most powerful brand by Brand Finance. In May 2012, the 1962 250 GTO became the most expensive car in history, selling in a private transaction for US$38.1 million to American communications magnate Craig McCaw. Fiat S.p.A. acquired…

For Sunil, architecture is everything. From the structures that surround us to the designs and novelties that simplify and beautify our day-to-day existence, he looks for inspiration in the most minute details. As an architect and interior design specialist, he is able to blend creativity and practicality to innovate unique, well-designed environments for living, working, and everything in between.

The unit is aimed at introducing graduate students to aspects related to the design of marketing of products and services in the marketplace. It will provide students with skills necessary in developing and administering policies and strategies for both the company’s existing and new products with a competitive edge. The topics covered in this unit, would include: a framework for product management structure in an organisation; an overview for the need for introducing new products; the importance of an innovation policy; new product strategy, a productive new product development process; market appraisal for opportunity identification; the design process, a focus…

Airbus is a European aerospace corporation, registered in the Netherlands and trading shares in France, Germany and Spain. It designs, manufactures and sells civil and military aerospace products worldwide and manufactures in multiple countries both inside and outside of the European Union. The company has three divisions: Commercial Aircraft, Defence and Space, and Helicopters, the third being the largest in its industry in terms of revenues and turbine helicopter deliveries. The company’s main civil aeroplane business is based in Blagnac, France, a suburb of Toulouse, with production and manufacturing facilities mainly in France, Germany, Spain, China, United Kingdom and the…