Author: Brand Education

Brand Orseund Iris is in news today. Started by designer Alana Johnson, a 27-year-old New Yorker, has hit the social media sweet spot, attracting it girls to her offbeat brand. After studying fashion at FIT (the Fashion Institute of Technology) she worked in various areas including graphic design, art direction and photography. Also, she worked for a denim brand from China as a content writer for its social media. That’s when she realized social media as a good opportunity, and started from scratch and focused on designing one style, the La Funk, a silk bowler’s shirt which is still a…

Madura Fashion & Lifestyle, and division of Aditya Birla Fashion and Lifestyle is India’s largest and fastest growing apparel brand and a premium lifestyle player in the retail sector. The company has successfully introduced premier international labels, thereby enabling Indian consumers to buy the most prestigious global fashion wear and accessories within the country. The company’s brand portfolio includes an array of product lines ranging from affordable to luxurious and high-end style. Allen Solly caters to every age group, from children and youth to men and women. Madura Fashion & Lifestyle is defined by its brands — Louis Philippe, Van…

Full Throttle Products, automotive maintenance chemicals brand recently announced it has roped in MOTOR TREND TV host Cristy Lee as its brand ambassador to the nation’s instant oil change marketplace. Joe Farr, distributor channel sales manager for ITW Professional Automotive Products said, “We are excited to welcome Cristy Lee to the ITW Professional Automotive Products family. Her enthusiasm for motorsports, for cars and restoring their performance, exemplifies all the attributes that our brand stands for today. She’s the ideal representative to our customers.” Full Throttle enlisted her to help promote Full Throttle’s products and training initiatives for quick lube operators…

Hello, Khura. Please, briefly introduce yourself. Who is Khura in your own words? Hi! First of all, I’m very thankful to Brand Education team for the interview. Khura is a person who feels the rhythm everywhere. Khura, you are famous on Instagram, according to you what stands you out from others? I don’t think that I’m so famous but I have many followers from other countries and all over the world.  I think it is because I share qualitative works of my dances. View this post on Instagram A post shared by @_khura_dancer_ on Oct 5,…

Vivo, a smartphone brand, announced the partnership with Flipkart to bring the first Z series device – the Vivo Z1Pro, in India. The Vivo Z1Pro is Vivo’s first online-focused device that offers a smart, secure and seamless performance experience. The smartphone will be equipped with the Qualcomm Snapdragon 7 series processor, a massive battery, triple lens setup at the back and Vivo’s first In-Display selfie camera to provide a seamless viewing experience. The all-new Z series has been designed to empower the young millennials and fulfil the dynamic needs of the ‘Gen Z’.

GUNAS, America’s first vegan handbag company, has successfully completed its seed investment round of a quarter million dollars from an anonymous angel investor at a valuation of USD $5 million. And now the company is planning to launch its own beauty line. GUNAS’ forte for identifying emerging trends has resulted in continually increased sales among the brand’s predominantly millennial audience, who are looking for ethical, sustainable and compassionate fashion without compromising on style or quality. Sugandh Agrawal, the founder of GUNAS, says the move into beauty products is in line with the compassionate lifestyle brand’s ethos of inner and outer…

H & R Johnson (India), a division of Prism Johnson Limited, along with Katrina Kaif as brand ambassador, launched their new range of premium sanitary ware and faucets, Johnson International, at Park Regis in Goa. The brand lunched four brand verticals in tile namely – Johnson, Marbonite, Porselano and Endura, Johnson. Its Bath Division alone has over 600 products and two state of the art manufacturing plants. The range reflects global designs with innovative technology that includes the unique 4D flushing system, zirconium emulsified glazing for high resistance to stains and water saving features with six unique design themes viz.…

Known for her fitness regime actor and entrepreneur Shilpa Shetty Kundra, has launched her first celebrity wellness and fitness app named Simple.Soulful. In which she gives her routine secrets as takeaways for everyone who wishes to follow. The application has been created in a user-friendly manner as Shilpa Shetty has herself admitted that she isn’t very tech savvy. The moment you open the app, you come across as a widget titled today, it gives brief access of all what is inside. Scrolling down, you will see categories like Featured Programs, Everyday Yoga, and Everyday Yoga, Everyday Exercises, recipes, and The…

Gozney, British fire and stone oven manufacturer has successfully raised £500,000 in crowd funding – hitting its target within just two hours of launching the campaign on Crowdcube.com. The company further plans to use the investment to accelerate its expansion into key overseas territories and also to diversify its commercial offering by creating innovative consumer products. The company said its campaign on Crowdcube.com has created a stir amongst investors who have been impressed by the team’s passion and expertise, plans for innovative new products and its readiness for international expansion.

Rookie girl group ITZY has been recently selected as the next endorsement models for active wear brand, ‘Andar,’ replacing Shin Se Kyung! Previously, the brand was known as the “Shin Se Kyung leggings” brand, as earlier the brand was endorsed by former endorsement model and actress Shin Se Kyung garnered attention from netizens for her great leggings fashion. Now, the girls of ITZY will be modelling from June 10 at 10 AM KST with their first summer pictorial, as well as individual members’ interviews, and more!