Webinar on Digital Marketing of Stainless Steel organized by ISSDA for its members to upskill themselves in association with Bruce Clay India

Delhi NCR, September 28, 2020: Indian Stainless Steel Development Association (ISSDA) recently organized a webinar in collaboration with Bruce Clay India on the subject of digital marketing of Stainless Steel and its products on 18th September 2020. Mr. Karan Pahuja, President of ISSDA along with Mr. Rohit Kumar, Director, ISSDA were those host and Mr. Sanjeev Duggal, COO and Director, Bruce Clay India and Mr. Ajay Chhabra, Country Head, Bruce Clay India participated as speakers at this webinar. 

Mr. Karan Pahuja, President, ISSDA said “We are living in a fast-changing business environment. This pandemic has urged the industry to go the digital way to reach out to a larger market.”

Speaking at the occasion Mr. Sanjeev Duggal, CEO and Director of Bruce Clay India said, “The marketing by making use of digital marketing activities of the manufacturing units need not be quarantined in these pandemic times. In present times, purchase team do research online and shortlist stainless steel vendors on digital platforms. In digital marketing your website and the content on it act like a magnet and bring the relevant customers to you. In these pandemic times also, your sales team doesn’t need to go outside and make calls. Digital marketing tools if applied well can act like a 24*7 online salesperson which can help you generate new customer leads which can be converted into sales all over the world. He also mentioned, now with the help of videos on the website we can make the customers know all about the products being manufactured and manufacturing facilities. Digital marketing is the most economical method of marketing and can help the industry increase its sales by leaps and bounds.”  

Mr. Ajay Chhabra, Country Head Bruce Clay India, Digital marketing veteran made a detailed presentation on how stainless steel as a topic has been gaining momentum worldwide in search engines like Google.  He also shared how importers and purchase managers based overseas search for stainless steel products and therefore having a modern, up to date website is extremely important. He covered the key elements of a good digital marketing strategy for the stainless-steel industry, i.e. Website, Google Ads, SEO, Social Media and Videos. He also emphasized on the usage of LinkedIn to reach out to CEOs, CFOs, purchase heads and business heads of target accounts. 

Towards the end, Bruce Clay India announced a special SEO, Digital Marketing and Website Design packages exclusively for ISSDA members to get onto the digital bandwagon. 

Talking about the webinar, Mr. Karan Pahuja, President, ISSDA said: “The webinar conducted by Bruce Clay India was very informative. Our members have greatly appreciated and benefitted from the event. We hope this opens a new avenue for our industry and more and more people go digital.”

The webinar was well received and appreciated by the members of the fraternity followed by a question-answer session with the viewers. This recording of the webinar is available on YouTube: 

For more details please log on to http://stainlessindia.org  & https://www.bruceclay.com/in/ 


Indian Stainless Steel Development Association (ISSDA) is a not for profit organization, registered under section 12A of Companies act, 1989, committed to the growth and development of stainless-steel industry in India. Founded in 1989 by leading stainless steel producers, it was formed with the explicit objective of diversifying the applications of stainless steel in India and increasing usage volumes in the country.

About Bruce Clay India
Bruce Clay, Inc. has been a top search engine optimization company since 1996. BCI’s company history reflects many search marketing industry milestones. Bruce Clay Inc. (BCI) has grown into a leading search marketing company providing SEO services and consulting, pay-per-click (PPC) advertising management, content development, and social media marketing services.


Ajay Chhabra

Country Head
Bruce Clay India Pvt Ltd

Karan Pahuja

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