Emily Ratajkowski, Hadid adore season-less fashion brand Orseund Iris

Brand Orseund Iris is in news today. Started by designer Alana Johnson, a 27-year-old New Yorker, has hit the social media sweet spot, attracting it girls to her offbeat brand. After studying fashion at FIT (the Fashion Institute of Technology) she worked in various areas including graphic design, art direction and photography. Also, she worked for a denim brand from China as a content writer for its social media.

That’s when she realized social media as a good opportunity, and started from scratch and focused on designing one style, the La Funk, a silk bowler’s shirt which is still a bestseller. It was a hit in the market. And now the brand is favorite of many celebs.