Tilda Swinton, the Academy Award-winning actress, has landed a new role as the global ambassador for South Korean beauty brand Sulwhasoo. Swinton joins Blackpink singer Rosé, who was named Sulwhasoo’s first celebrity face last September. Sulwhasoo is a sub-brand of AmorePacific, whose portfolio includes Innisfree and Laneige, and is a 91-year-old skincare label that is already a cult favorite among K-beauty lovers. The brand is known for pioneering the use of ginseng in skincare to help reduce inflammation and the appearance of fine lines, strengthen the skin barrier, and hydrate the skin. Swinton, who has represented luxury fashion houses Chanel…
Author: Team B.E
Elliot Szabo is an artist who developed a creative and extremely personal sound based on a broad range of influences. On one hand, this Georgia-based artist set out to channel the pure energy of indie rock. Conversely, the music also encapsulates the catchy melodies of soothing acoustic music. The artist’s most recent studio work, “Brave,” is a phenomenal example of what people can expect. “Brave” is an amazing “first listen” for people who are not yet familiar with Elliot’s work. What makes Elliot special is how he combines world-class artistry with great production quality and appealing artistic vision. This release…
VVEAVE, a new, digital-first innovation platform for sustainable co-creation, spearheads its first high-profile collaboration at the Versace show, fusing entertainment, modern luxury and purpose. VVEAVE brings together celebrity stylist Maleeka Moss, fashion creator and influencer The Nava Rose, and West Coast independent LA brand BENT KAHINA. The trio sourced vintage Versace items from leading secondary market platforms (Ebay, Vestiaire Collective, Poshmark, The RealReal), reworking them into true Gen Y/Z contemporary relevance. Two new sustainable iterations have emerged, in a unique high/low coming-together of future-facing creators and creatives. This collaborative campaign demonstrates some of the myriad opportunities VVEAVE provides: to give a platform and a voice to up-and-coming designers;…
Jovees Herbal has recently launched a new campaign. The TVC features a female model who is showcasing Jovees Herbal’s Papaya Facewash. In the advertisement, it can be seen that the female model is exercising and then talks about another workout she does for her skin. WATCH THE JOVEES HERBAL PAPAYA FACEWASH AD HERE JOVEES HERBAL PAPAYA FACEWASH Ad Cast Female ModelKarishma Tanna (Instagram @karishmaktanna) Product/Campaign DescriptionWorkouts are so passe. Naya face ka workout try kiya kya? Nobody does it better than the one and only @Karishma Tanna with our papaya face wash. Only this gives you the goodness you need…
The incredibly stirring song “Frozen” by Audii will speak to listeners experiencing loneliness and sorrow. The song got released on 3rd March 2023 under the artist’s all-time label partner Next Level Brand. “Frozen” perfectly expresses Audii’s inner torment following a summer of disappointing news, failed relationships, and confessions. The song’s ethereal, ambient atmosphere is created by his compelling lyrics and production, which will transport the listener on an emotional journey. The song provides an open and emotional look into what it’s like to be stuck in the past and unable to go on, from the intro through the outro. That…
Wrestling entertainment company WWE is reportedly in talks with state gambling regulators in Colorado and Michigan to allow betting on wrestling matches, despite their scripted results. The company is working with accounting firm Ernst & Young (EY) to convince regulators that people can bet on wrestling matches like any other sports event. EY has previously worked with award shows such as the Academy Awards to keep results secret, allowing people to place bets on betting applications such as DraftKings. However, the major obstacle for WWE to legalize gambling on matches is the scripted nature of wrestling matches. EY is attempting…
PepsiCo India has recently launched a new campaign with a new tagline “Rise Up Baby”. In the advertisement, it can be seen the male model enjoying the beverage and grooving among fans while playing cool. And then, they start dancing to the anthem song of the 90s ‘Yahan Ke Hum Sikander’. WATCH THE PEPSI RISE UP BABY X YAHAN KE HUM SIKANDAR AD HERE PEPSI Rise Up Baby X Yahan Ke Hum Sikandar Ad Cast Male ModelRanveer Singh (Instagram @ranveersingh) Production House Walkabout Films Director Navzar Eranee Producer:Ananya Dasgupta Director of Photography:Marcus Autelli Choreographer:Rajit Dev Production Designer:Namra Parikh Editor:Adele Pereira Line Producer:Déjà Vu…
Link-building services are among the most reliable, search-engine-friendly ways to boost rankings. These professionals also help your business stay out of SEO penalties and blocklists. A good agency should already have strategies proven to work for its clients in your industry. That means less time spent setting up a plan and more time focused on getting you results. Cost-effectiveness Hiring a professional link-building service is an excellent choice for businesses that need to improve their online presence. It offers a variety of benefits, including increased quality and lower cost. In addition to cost-effectiveness, outsourcing can also help you achieve faster…
British electric vehicle manufacturer Tevva has secured government plug-in truck grant (PITrG) eligibility for its 7.5t battery-electric truck. UK organisations looking to decarbonise operations and future-proof their fleets will benefit from a potential £16,000 discount, removed from the purchase price by Tevva. To be eligible for the grant, N2 vehicles (trucks that weigh between 5-12 tonnes) must have a CO2 emissions figure of at least 50 percent less than the conventional equivalent vehicle that can carry the same capacity and can travel at least 60 miles without any tailpipe emissions at all. Tevva’s 7.5t battery-electric truck offers up to 140…
Intimissimi, the Italian lingerie and intimate apparel brand, has announced Jennifer Lopez as its new global brand ambassador. The partnership aims to celebrate women and empower them to feel confident and valued in everything they do. The campaign, executed by creative director Riccardo Ruini and directed by Gia Coppola, captures the vibrant Italian summer using cinematic imagery to transform the colors of Positano. The collection spans hues of fuchsia, orange, and turquoise, symbolizing the Mediterranean Sea. Lopez said she was drawn to the brand’s precious silks, romantic lace, beautiful cuts, flattering fits, and intricate designs. The partnership kicks off with…