Author: Rosie Fryer

After a long pause, retail stores around the country have started to open. However, customers are a tad bit reluctant to step into a retail store today, which was not the case a few months ago. Well, it is just the impact of COVID – 19, which we are likely to see for years to come. The pandemic has changed the retail world permanently. Here’s what our observations are about retail in the post-COVID world. 1. Boon for e-commerce. Corona pandemic is going to be a boon for the e-commerce industry, as most consumers have started to make online shopping…

Effective leadership is a MUST for every entrepreneur, be it a start-up or an established brand. Leaderships is actually a way of thinking and getting things done. Whether a person is a leader of a team or is a sole proprietor, leadership is needed for becoming a successful entrepreneur.  Here are some attributes to be a successful entrepreneur:  Leaders have a CLEAR VISION. They work towards their vision. Basically, leaders are great visionaries. Leaders always focus on what they want to achieve in the future. They make sure that EVERYTHING they do is in line with their vision!Leaders are excellent…

Audi is reportedly set to launch more than nine electrified models in China by 2021. The launch will be part of Volkswagen Group’s plan to speed up the introduction of electrified vehicles in the country. Audi’s first EV, the e-tron crossover, is already imported. According to report, local production of the e-tron will start from next year at the Changchun plant of FAW-Volkswagen. FAW-Volkswagen is a joint venture between China FAW Group Corp. and VW Group. Audi is already selling two plug-in hybrids in China. Before the end of this year, Audi is planning to import three more plug-in hybrid…

Reckitt Benckiser (RB) has now entered into the male grooming segment with an introduction of hair removal cream for men under its popular brand Veet. Also, the brand has launched its new campaign #FindYourSexy with actor Kartik Aaryan as its brand ambassador for Veet Men. Chief Marketing Officer, Reckitt Benckiser Health South Asia, Pankaj Duhan said, “Men’s grooming is no longer a taboo. The number of available products and the increasing number of men’s saloon indicates that men are already spending huge on their grooming.” Duhan further added, “At Veet, we make sure to avoid such risks, which remains our…

Insane Championship Wrestling have partnered with WXS – Wrestling Experience Scotland to launch a family wrestling brand. ICW has confirmed the news via press release that Andrew Wason, who is best known to fans as ‘Rudo Lightning’, will be undertaking the role of Operations Manager in addition to his current duties as ICW’s Backstage Producer. ICW said in a press release: “The unprecedented expansion is a result of both parties identifying an invaluable opportunity to bridge the gap between ICW’s established brand and WXS’ reputation for producing a high-quality in-ring product for family audiences. The move will allow WXS to…

Condom brand Skore, which is a part of Chennai-based TTK Healthcare, has added new products to its basket, by launching PAS. PAS, a pheromone activating body-spray for men that will act as a ‘sex appeal booster’. ‘PAS’ active ingredient — SensFeel, will activate the production of male pheromones, when it will be applied to the body. The spray will help to send out a sensory statement to the opposite sex. Speaking on the launch, head – marketing, Skore Condoms, Vishal Vyas, said, “The whole objective is to offer our consumers — young men and women — products that play a…

Apple is allegedly working on a new pair of AirPods that will be truly wireless earphones, which will come with noise cancellation. According to report, the new AirPods, which could possibly be called AirPods Pro, will be launched later this month. The AirPods Pro will be launched with an expected price tag of over USD 260, which translates to around Rs 18,000. AirPods Pro is expected to be the most premium AirPods from Apple yet. And the most talked about feature of the AirPods Pro is – noise cancellation. Also, the AirPods Pro earphones are rumored to come with water…

The French luxury house Christian Dior becomes latest brand to spark backlash in China, after a recruitment presentation at Zhejiang Gongshang University in the eastern Chinese city of Hangzhou, where an employee from the company showed a map of China that excluded Taiwan. The brand however, has issued an apology on Thursday The incident has allegedly sparked backlash in China that claims sovereignty over self-ruled Taiwan. In fact, some users on social media claimed that Dior had been disrespectful of China’s territorial claims.  The fashion firm has issued an apology that is also posted on Weibo, which read; “Dior has…

Due to the rise of a sedentary lifestyle and physical inactivity that are leading to several health implications in India. Britannia has recently launched #TheNutriMovement in order to encourage people to make a healthy start and to adopt a healthy and active lifestyle. The campaign is aimed to motivate people to take up cycling and become a part of a fitness movement #TheNutriMovement.  Bollywood actors Vidyut Jamwal and Bhumi Pednekar have joined the journey through a digital campaign, they can be seen encouraging people to make a healthy start and participate in the movement. The movement reportedly started with the…

The flagship company of Okaya Power Group, Okaya Power Pvt Ltd. has roped in Bollywood Superstar Ranveer Singh as its brand ambassador. The actor will be endorsing the products of Okaya through promotion, advertising and marketing. Speaking on the association, Director & CEO, Okaya Power Group, Arush Gupta said, “We are delighted to have Ranveer Singh on board as our brand ambassador and our association is like coming together of two promising stars. It’s rare to see a perfect match between the brand and the brand ambassador, who share the same attribute of being a powerhouse of energy and versatility.…