Veet roped in Kartik Aaryan as brand ambassador for Veet Men
Reckitt Benckiser (RB) has now entered into the male grooming segment with an introduction of hair removal cream for men under its popular brand Veet. Also, the brand has launched its new campaign #FindYourSexy with actor Kartik Aaryan as its brand ambassador for Veet Men.
Chief Marketing Officer, Reckitt Benckiser Health South Asia, Pankaj Duhan said, “Men’s grooming is no longer a taboo. The number of available products and the increasing number of men’s saloon indicates that men are already spending huge on their grooming.”
Duhan further added, “At Veet, we make sure to avoid such risks, which remains our USP. While men are using blades and other conventional solutions, Veet ensures to give them quick, long-lasting and better results.”
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