Author: Rosie Fryer

International betting operator Parimatch has appointed the undisputed world boxing champion ‘Iron’ Mike Tyson as its brand ambassador. Tyson has signed a 12-month personal endorsement deal with the brand and became the second global brand ambassador of the firm, Tyson will feature across advertising campaigns, marketing materials and consumer brand activations. Sergey Portnov, chief executive of Parimatch, said of the announcement: “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit. He is a legend in boxing, and Parimatch is legendary in sports betting,…

Facebook released the new targets alongside its annual diversity report, which details the ethnic and gender breakdown of its workforce. In the next five years, Facebook, the world’s largest social media company, aims to double the percentage of women working at the social media giant around the world, while simultaneously doubling the number of black and Hispanic employees in the US, setting new diversity goals for the organization. In the report, the company said women currently make up 36.9 percent of staff, up from 36.3 percent last year, and 31 percent in 2014. However, at the senior leadership level, women…

Facebook says it is launching a new brand of experimental apps for consumers, developed under the “NPE Team, from Facebook” label. NPE stands for “new product experimentation.” The new app will be developed for iOS, Android, and the web, with a specific focus on consumer services, which is similar to Microsoft’s Garage group. In a blog post announcing the new team, the company notes that it “decided to use this separate brand name to help set the appropriate expectations with users that NPE Team apps will change very rapidly and will be shut down if we learn that they’re not…

Lady Gaga is launching her long-awaited beauty brand exclusively on Amazon – and pre-orders start on Prime Day. On Tuesday, the singer announced on social media that Haus Laboratories is preparing to launch, with pre-orders available starting on July 15. View this post on Instagram HAUS LABORATORIES PRE-ORDER AVAILABLE 7/15 @HAUSLABS #BATTLEFORYOURLIFE MUSIC BY LADY GAGA, @BLOODPOP®, @TCHAMI, & @BOYSNOIZE A post shared by Lady Gaga (@ladygaga) on Jul 9, 2019 at 11:06am PDT Haus Laboratories will be the first major beauty brand launched and sold exclusively on Amazon, according to business of fashion. It is reported that…

YouTube’s most-subscribed nail art creator known to her 7 million subscribers as Simply Nailogical — has launched her very own nail polish brand. The line is called Holo Taco — the name is derived from the fact that Rotenberg is a self-professed lover of all things holographic, and purposely mispronounces the word ‘topcoat.’ The brand went live with an intro video. Five total polishes are available at launch — all of which are vegan, cruelty-free, and produced in New York City. In addition to opaque black and blue shades ($11 each), Rotenberg also created three different holographic polishes for Holo…

Apple, after struggling to overcome problems with the butterfly keyboard, the brand is planning to abandon the controversial “butterfly” keyboard used in its MacBooks since 2015. It will reportedly move to a new scissor-switch design which will use fibreglass to reinforce its keys. The first laptop to get the new keyboard will be a MacBook Air model due out later this year, followed by a new MacBook Pro in 2020. The new keyboard won’t be ready for the 16-inch MacBook Pro expected to be announced this September nor the updated version of the 13-inch MacBook Pro.

Alex Morgan has already inspired thousands of young women in her illustrious soccer career. But she’s going even further by partnering with Volkswagen as a brand ambassador in the “Drive Bigger” campaign. Jim Zabel, Senior Vice President of Marketing, Volkswagen of America, in a statement said,“Alex Morgan is a strong, dedicated advocate for the sport of soccer, and has inspired millions over the past decade. Her efforts have proven when we pave the way for the next generation, we change their destination.” Further he said, “Alex is a perfect brand ambassador for Volkswagen and will help us communicate our ‘Drive…

Realme X Spider-Man: Far From Home edition announced in India ahead of July 15th launch. Realme X India launch is scheduled for July 15th and the brand also announced its collaboration with Marvel’s upcoming movie Spider-Man: Far From Home. The special edition was introduced in China last week and is set to go on sale from July 9th. The new Realme X Spider-Man: Far From Home edition comes in a special box packaging consisting of a limited edition case and a Spider-Man-themed ColorOS 6.0 skin with customized wallpaper and icons. However, the rest of the hardware remains the same.

Bajrang Punia has treaded into a brand endorsement territory ruled by film stars with muscles to flaunt. The World No. 1 wrestler will endorse men’s inner garment brand TT. TT Limited has signed Bajrang as their brand ambassador. In a brand endorsement market dominated by Bollywood stars, Punia will brush shoulder with the likes of Shah Rukh Khan, Salman Khan, Akshay Kumar and Hrithik Roshan as the sole representative from the sports world. Strength, power and courage have always been the dominating features for men’s inner garment marketing campaigns, and Punia has it all, for that matter.

Los Angeles Basketball Legend Kobe Bryant Announced as Brand Ambassador for Fun88, a global leading bookmaker that provides online entertainment. Fun88 is the global leading betting brand with legitimate licenses in multiple territories. The platform offers various immersive, iconic online entrainment experiences including sports betting, online casinos, live games through its advanced technology and personalized services. Kobe Bryant and Fun88 will work together to promote the brand in several key markets, such as Asia and the UK, where the brand focuses and helps audiences understand the industry in the right way.