Parimatch appointed Mike Tyson as brand ambassador

International betting operator Parimatch has appointed the undisputed world boxing champion ‘Iron’ Mike Tyson as its brand ambassador.

Tyson has signed a 12-month personal endorsement deal with the brand and became the second global brand ambassador of the firm, Tyson will feature across advertising campaigns, marketing materials and consumer brand activations.

Sergey Portnov, chief executive of Parimatch, said of the announcement: “Iron Mike Tyson has always dared to show his mettle and so does Parimatch. He is a global sporting legend who perfectly embodies our fighting spirit. He is a legend in boxing, and Parimatch is legendary in sports betting, which is why he is the perfect addition to Parimatch’s winning team of brand ambassadors.”