Author: Rosie Fryer

Haryana based Evolet motorcycle and scooters, which is a part of Rissala Electric Motors Pvt. Ltd. has launched its electric two-wheelers in India today. The portfolio of models includes the Hawk electric bike, Pony, Polo and Derby scooters.  Lithium Ion batteries will be manufactured by the parent company Rissala Electric motors in India, which will be led by Chen Gueangsen who has worked with Vartar – the oldest German battery brand. The brand will be offering a warranty of 3 years on a battery and a warranty of 12 months on a motor of the Polo scooter. However, for Pony…

The part of Mahindra Group, Mahindra & Mahindra Ltd. has announced the launch of a new marketing campaign #ChooseTogetherChooseRight for its premium multi-purpose vehicle Marazzo. The campaign will leverage social media, digital, on-ground and dealership activation in order to engage with consumers at a larger scale and to celebrate the choices they make together as a family The campaign will debut an all new TVC, which promises to build a strong emotional connect with family-car buyers. The new Marazzo campaign is allegedly based on the insight that the modern Indian family comes together to make big life-choices. Marazzo is set…

Coles Supermarkets Australia Pty Ltd, trading as Coles, an Australian supermarket, retail and consumer services chain, has become the latest brand to announce its withdrawal of advertising from Alan Jones’ breakfast program, along with the show’s radio network, 2GB. Coles along with others are withdrawing their support from Jones and the network, even since he made comments on air that Prime Minister Scott Morrison should shove a sock down the throat of New Zealand Prime Minister Jacinda Arden. A Coles spokesperson, in a statement said, “Coles values diversity and respect and actively promotes the rights of all of our team…

Premium Audio Manufacturer, Ausounds, has announced the launch of its brand. Ausounds are amongst some of the best-known brands in the music and technology industry. Talking about the launch, Ausounds CMO, Marcus Sanchez said, “The role of music creators in the industry is tantamount to everything; this is where our sound comes from. We wanted to create a brand that addresses the many needs of creators at all levels – in their everyday lives and in their work. Using our industry knowledge and working with music influencers and leaders, we are redefining the sound of audio.” The launch will be…

Embassy Group, a real estate firm, headquartered in Bengaluru is all set to launch a co-living brand under EPDPL Co-Living Pvt. Ltd. The brand plans to start the project with 20K built-in beds on its existing land portfolio and it aims to reach 100K owned and operated beds in the next five years. The co-living brand basically focuses on growing migrant millennial workforce and students. The product is said to be launched by 2019-end with the first project in Bengaluru, followed by Pune.  Aditya Virwani, COO, Embassy Group in a statement said, “Embassy’s concept of co-living aims to uplift the…

Can you believe that a beautiful looking T-shirt can cause immense distress to a brand like Versace? But it has happened. An innocent-looking t-shirt has become so controversial in China that Versace has made. The brand has apologized for it publicly, has stopped selling the shirt, and destroyed all of the ones which weren’t sold yet. The shirt made by Versace, incorrectly suggests that Hong Kong belongs to the country of “Hong Kong” and Macau to the country of “Macao.” Both Hong Kong and Macau are technically part of China. However, these regions are also what’s known as “Special Administrative…

Three decades after launching ‘Wheel’ detergent, HUL is set to launch its latest fabric wash brand ‘Love & Care’. This is going to be FMCG major Hindustan Unilever’s fifth brand in the laundry segment after ‘Surf Excel’, ‘Rin’, ‘Sunlight’ and ‘Wheel’. The new product will be launched on a pan India basis starting this week. Executive director, Homecare, Hindustan Unilever Priya Nair said, “We will be launching this product in modern trade and e-commerce channels all over India. Love & Care is designed for special fabrics. The laundry segment is a core part of HUL’s strategy and we will continue…

Besides lodging, Hospitality firm Oyo is now expanding by entering into the high-margin segment with the launch of coffee outlets each in Delhi and Bengaluru and are planned to open at least a dozen more soon According to a report, the Softbank-backed company has launched these outlets in partnership with a leading coffee chain through a franchise model. In Delhi, the coffee outlet of Oyo is in the premises of the Townhouse in the market at Siri Fort area. The outlet has started off as a takeaway and a delivery service. The cafe is already listed on the food delivery…

Samsung will officially launch the Galaxy Note 10 and Note 10+ in India on Tuesday, August 20 at Samsung Opera House in Bengaluru. It is now officially revealed that Samsung Galaxy Note 10 and Note 10+ will officially be launched in India on Tuesday, August 20. The company has already started sending out invites for a launch event that will take place at Samsung Opera House in Bengaluru. It is reported that the company will live stream the event, which will begin at 12 noon, on its official website. Earlier this month, the Galaxy Note 10 series was launched in…

HTC seems to make a comeback with its upcoming smartphone Desire 19+ with a waterdrop display. HTC has been out of the smartphone game for a while now. The company revived its official India-based Twitter account in order to tease the launch of a brand new HTC smartphone. Desire 19+ will be the first major HTC smartphone launched after the Desire 12 series last year. The upcoming smartphone is expected to come with a waterdrop display. The company took to its social media and posted a teaser, the teaser posted by HTC showed the company’s contribution in the smartphone world.…