Mahindra unveils its new campaign #ChooseTogetherChooseRight for Marazzo
The part of Mahindra Group, Mahindra & Mahindra Ltd. has announced the launch of a new marketing campaign #ChooseTogetherChooseRight for its premium multi-purpose vehicle Marazzo. The campaign will leverage social media, digital, on-ground and dealership activation in order to engage with consumers at a larger scale and to celebrate the choices they make together as a family
The campaign will debut an all new TVC, which promises to build a strong emotional connect with family-car buyers. The new Marazzo campaign is allegedly based on the insight that the modern Indian family comes together to make big life-choices. Marazzo is set to establish a strong emotional connect with family-car buyers.
In a statement Chief of Sales & Marketing, Automotive Division, Mahindra & Mahindra Ltd. Veejay Nakra, said, “The insight-based TV commercial aims to amplify the collective role of today’s family in the choice of a new car. It also corroborates on the ever-evolving role of women in making family decisions, in this case, choosing Marazzo as the family-car. We are confident that the new campaign will inspire many customers, who are keen to upgrade from a hatchback or a compact sedan, to collectively choose the Marazzo”.