Author: Jamie Prescott

Jamie has worked at some of the most creative branding agencies in the United Kingdom. He loves writing, and because of his experience with branding agencies, Jamie writes fabulous news about brands.

There have been talks that WWE is planning to launch a new NXT brand in Canada. Moreover, it is speculated that Santino Marella, the former WWE Superstar may get involved with the brand as a coach. WWE is allegedly thinking about the idea of creating another NXT brand. And the new NXT is going to be set in Canada. However, WWE has already planned to hold a try-out from August 7-9 at the Paramount Fine Foods Centre in Mississauga, Ontario, Canada. It is Santino Marella’s home city where the tryouts are set to take place.  Marella already runs an indie…

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River Island Global Holdings is all set to launch a new online women’s wear brand to cater to women over 40, who have particularly been ignored on the high street. Womenswear brand Harpenne will focus on appealing to an older age group. The brand will be launched in September. Harpenne is owned by River Island Global Holdings and the focus of the brand will be on clothes, which don’t slavishly follow the latest trends. These clothes will be designed for a customer group that has particularly been ignored on the high street. Harpenne is aimed at creating a range with…

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Zion Williamson, who is the latest member of Jordan Brand’s (NYSE: NKE) hardwood roster says, “I feel incredibly blessed to be a part of the Jordan Brand family. Since I was a kid, I dreamed of making it to the league and having the type of impact on the game Michael Jordan had and continues to have today. He was one of those special athletes I looked up to, and I really can’t express how happy and excited I am for this journey.” Williamson’s is the biggest rookie shoe endorsement deal signed in the NBA after LeBron James, who signed…

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Ellementry.com, an online and offline store for handmade household kitchenware and furniture, is planning to expand and very soon it will launch TVC for reaching more and more people. Ellementry.com has always been using digital and print as their primary marketing mediums to reach out to their target groups. In the process, the brand plans to open five retail outlets in tier I, II, III cities by end of this year. Vibhas Sen, Marketing Head, Ellementry.com said, “Digital is the lead medium of communication for the brand. However, to build awareness, we advertise on print media.”

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Microsoft’s cloud computing business segment has reported slightly more quarterly revenue than its Windows-based segment Microsoft has beaten analysts’ estimates for fourth-quarter revenue and profit, even after the sales growth began to slow for its cloud product Azure and Office software. Ever since Chief Executive Satya Nadella has taken, Microsoft has been shifting away from its Windows operating system software towards cloud services, which helps customers move their computing work to data centers managed by Microsoft. Since 2014, the company’s market value has nearly quadrupled. Also, Microsoft has been avoiding regulatory and antitrust scrutiny centered on other large tech firms…

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Priyanka Chopra is one of the most talked-about global Indian faces of the millennial era. Besides top-rated films, the desi girl has a bag full of endorsements to her credentials. From being crowned Miss World to becoming Mrs. Nick Jonas, PC has been the face for various brands worldwide. PC has taken the brand endorsement game to the next level. PC is at the top of the game, she is the global ambassador for Pantene and a Global Citizen for GAP. She has also endorsed brands, which includes, Pepsi, Nokia, Garnier, TAG Heuer, Appy Fizz, Nirav Modi, Schmitten Luxury Chocolates,…

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Radisson Hotel Group, one of the world’s largest hotel groups, enters the future of digital hospitality with the launch of its new multi-brand platform and mobile-first global website, RadissonHotels.com, which also serves as the unique platform for Radisson Rewards members. Complementing the revamped site will be the Radisson Hotels App, available by the end of July 2019. This online landmark brings the group a step closer to becoming one of the industry’s digital leaders. The group said the platforms would offer a more “personalised” experience and would be the main places for Radisson Rewards members to view and redeem points…

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MBG Group launches its new super-premium vodka brand. The new product, 9 MILE VODKA, will be introduced to Germany, the United Arab Emirates, Spain and Hong Kong. MBG has amassed more than 15 years of development and marketing experience in the vodka market, so the company has the necessary expertise to turn this new product into another winning brand. This premium vodka is made from high-quality ingredients, crystal-clear water and carefully selected grain varieties. 9 MILE VODKA flows through granite rock during the manufacturing process, a unique filtration method which gives the 37.5% ABV drink its mild, authentic taste.

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The bookings for the Kia Seltos will begin today ahead of its launch on August 22. It can be booked online or at any of Kia’s touchpoints across India. The Kia Seltos compact SUV is slated to launch on 22 August 2019 and the pre-bookings for it are now open. Order can be placed either online or at any of Kia’s 206 sales outlets in the country for a nominal deposit of Rs 25,000. Kia will be offering the Seltos in only two variants at the time of launch – the GT Line and Tech Line, with three BS6 engine…

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Drug maker Lupin is all set to launch its first biosimilar product and commercialize its first inhalation product in the US in the current fiscal. Addressing shareholders in the company’s Annual Report for 2018-19, Lupin Chief Executive Officer Vinita Gupta and Managing Director Nilesh Gupta said the new launches across the globe would help it achieve sustainable growth. “Looking ahead, FY2020 is an exciting year for Lupin as we plan to bring our first biosimilar to market, commercialise our first inhalation product in the US, continue the growth momentum in our US generics business and launch our injectables portfolio,” they…

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