Jio to Launch TV Brand ‘Reconnect”

Reliance Industries’ telecom arm Jio, is set to target 35 million subscribers within the first year of commercially operationalizing its fibre-based broadband business from next month. 

According to the senior Jio official, the Jiofiber plan will not just bundle TV sets, but also desktops as part of the plan that will go commercially live from September 5. Also, the cable TV subscription is not going to a part of the plans that range from low Rs 700 to a high Rs 10,000 per month.

He further said subscribers will have to pay separately for receiving the TV services which will be delivered either through the cable fibre or by getting a DTH service. 

He said, “Jio wants to grow in the market ‘very quickly’. We want the people to again feel excited. We couldn’t do that with LTE phones because our price points were really low.” 

The company is said to target 1,600 towns from the first day of the launch and will gradually try to reach out to the rest of the country through 30,000 local cable operators. 

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