Idea to launch #SabKaTimeAaGaya campaign on OOH

Brand Idea, Indian telecom operator launches a 360-degree media campaign “Har Recharge Pe Extra” to promote the brand. 

According to the new offer, all Idea prepaid customers will get assured benefits of unlimited calls, cashback and extra data during the offer period on their every recharge.

The campaign is launched with the tagline #SabKaTimeAagaya that will have faces from all walks of life, dancing in a signature step, bringing vigorous energy and connecting everyone. 

In order to heighten the energy further brand Idea has used a lively and happy tune with the lyrics – ‘Aagaya Aagaya, Sabka Time Aagaya’. The campaign is developed by BBDO India. The campaign will be run one every platform from TV to digital, radio to OOH and social media.

Sunita Bangard, President – Marketing & National Brand Head- Idea, Vodafone Idea said, “Extra always delights. With Brand Idea’s Har Recharge pe Extra promotion we aim to create delight for all our prepaid customers. We hope that India will dance away to the catchy jingle of #SabkaTimeAagaya with every recharge.”