Author: Jamie Prescott

“If there is no risk, there is no reward.” There are very few people who dare to take a risk, and Amit Pandey- the founder of a premium wedding photography company – Lightbucket productions is one of them. Today, he is an award-winning wedding photographer in India, who has covered over 1000 weddings across 20+ countries in 5 years. From being an Engineering graduate to investing his skill and time in capturing candid sentiments splendidly at the weddings, Amit Pandey has come a long way. He studied advance photojournalism at SPEOS, France.Today, he stands not only known for his top-notch…

If you are planning to start a business. Then, this article is meant for you. Keep reading….! We all know starting a business is not an easy task. Sometimes, starting a business can be incredibly intimidating. However, that doesn’t mean that you should not start your business – startups are a great place to accumulate life lessons and learn new skills. Here are six lessons which entrepreneurs have learnt gradually in the process: 1. Associate with like-minded people First thing first, while you are planning to start your business make sure that you associate with like-minded people. Though it is…

Coca-Cola North America is allegedly set to add more sparkle, and a little caffeinated pick-me-up, to its fast-growing water lineup AHA that will be launched in March 2020. Speaking about the launch, VP – Water, Coca-Cola North America, Celina Li said, “As the largest and fastest-growing part of the water business, mainstream flavored sparkling water is a segment we know we must double-down on.” Further she added, “AHA is our big-bet brand in this big-bet category.” Eight bold flavoured fusions, which includes Lime + Watermelon, Black Cherry + Coffee, Orange + Grapefruit, Strawberry + Cucumber, Citrus + Green Tea, Apple…

German automobile manufacturer, Audi is set to launch a new global brand campaign in 2020. The new campaign will allegedly focus on the realignment of the Four Rings. Audi has allegedly partnered with 72andSunny, it is an internationally renowned creative company, for the new campaign. One of the most important objectives of the new brand strategy is to redefine the Vorsprung durch Technik slogan and infusing it with new life. Head of Brand, Audi, Sven Schuwirth said, “Vorsprung is globally becoming more and more a question of perspective, of an inner attitude. That’s why we’re breaking new ground also in…

The resurrected brand Jawa Motorcycles is set to celebrate its first anniversary and has started sending invites for the first-anniversary celebration. The invite also mentions about the launch of bobber-styled Perak. The side profile of the bike also has the same floating seat design and the signature Jawa branding on the fuel tank. The company had allegedly introduced the classic-styled Jawa and the modern-retro Forty-Two models that aims to target old-school Jawa enthusiasts and new-age buyers in the market. The Perak, on the other hand, is a factory-custom made motorcycle featuring bobber-styling, which gives it a striking stance. It was…

As the winter season is approaching, leading skincare brand Joy has roped in Bollywood actress Kriti Sanon as its brand endorser. The 29-year-old actress will be endorsing Joy’s popular winter care product Honey Almond lotion. Sanon will allegedly be appearing in an integrated marketing campaign around the product that will also feature a refreshingly new television commercial. Speaking about this association, Chairman, RSH Global said, Sunil Agarwal, “Winters are extremely important for any personal care company and we’re no different and Honey & Almond body lotion is our flagship product. It was a well thought out move to get Kriti…

Sportscar maker Ferrari has allegedly announced a fashion collaboration with Giorgio Armani, this collaboration is a part of Ferrari’s long-promised strategy, which is aimed to squeeze more value out of the storied company’s allure. Speaking about the announcement to collaborate, CEO, Ferrari, Louis Camilleri said that the brand is now aiming to earn 10% of earnings before interest and taxes in 10 years span from three defined brand extension areas namely, apparel, entertainment and luxury services. Camilleri, said in a statement, “This is not just about profit, this is about enhancing our brand equity and the vitality and vibrancy of…

London Footwear Brand, Air & Grace has successfully launched their boot line right in time for fall, their range of boots includes western, hiker, and studded styles. The boots are a great combination of fashion and comfort. Their patented Tender Loving Air® technology that has an invisible layer of memory and recovery foam hidden inside in order to ensure a stylish spring in your step is the reason for the great comfort that comes with the brand’s footwear boots automatically. Whether you buy their sneakers or boots, each line is designed in such a way that it transcends seasons and…

Indian-wear brand Manyavar has appointed Amitabh Bachchan as their brand ambassador. Bachchan will allegedly be seen donning the Manyavar’s latest Diwali collection via slew of commercials spread across TV, digital and social media. While extending the Diwali campaign Bachchan can be seen in Manyavar’s plush Indian wear expressing how Indian traditional wear is integral to major Indian celebrations. Speaking about the association, Bachchan said, “I am proud to have associated with a brand like Manyavar. More than anything, it is Manyavar’s belief in Indian culture and tradition, which I totally appreciate. It resonates with my beliefs and sense of belonging…

Bollywood actor Katrina Kaif has recently launched her beauty brand Kay Beauty, the brand is launched in partnership with beauty retailer Nykaa. The brand was allegedly launched across 50 Nykaa stores, on the Nykaa website and Nykaa app. The brand is however been launched with the campaign — #ItsKayToBeYou — that allegedly aligns with the cause to encourage women to be themselves without them having to pay any heed to societal judgment. The ad campaign read: “… either way it’s okay to be you.” The brand has brilliantly chosen the cause-vertising route and it seems to be a good start.…