Bumble Launches New Limited Edition ‘Cricket Fan’ Badge In India
Are you passionate about cricket and looking for a partner who shares your interest? Do you enjoy cricket dates and looking for someone to enjoy the game with? Ahead of the upcoming cricket season, Bumble, the popular dating app, launched a new limited edition ‘Cricket Fan’ Badge that will be available in India in the month of October to help its community express their love for the sport and find someone to bond over upcoming cricket matches.
Sports, cricket in particular, play an important role in dating journeys for Indians and ahead of the upcoming cricket tournament, there is massive excitement for the game among Gen Z and Millennials. As per Bumble’s recent study* 78% of Indians surveyed think cricket matches make for great dates. In fact, a majority (75%) of Indians surveyed say they actively look for a romantic partner with an interest in sports before deciding whether to explore a connection with them.
“We want to empower people on Bumble to showcase and discuss things that they are passionate about. By adding our limited edition ‘Cricket Fan’ Badge on your profile, you can highlight your love for the sport, or use it as a great ice-breaker to start a conversation with your connection! As you gear up to watch and support Team India in the upcoming matches, we hope you find meaningful connections through the game!” shared Samarpita Samaddar, India Communications Director, Bumble.
**This research was commissioned by Bumble and conducted by Censuswide across India with a sample of 1000 adults in February, 2023.