Author: Gaurav Gulati

If you have been around an office for even a small amount of time, you may have heard of key performance indicators. But often, no one really tells what these are. In short, they are metrics you can use to keep your project goals on track. But of course, there is so much more to them than that. And today, they are essential for modern business, if only to serve as a guide. So, What are KPIs? According to Wikipedia, a KPI is a measurement for evaluating the success of a project, program, or product. Often, KPIs are used across…

Homegrown beauty and personal care brand, VLCC, renowned for its expertise in understanding Indian skin and beauty needs, has enlisted popular actress Tamannaah Bhatia as its brand ambassador for their range of facial kits. With over 30 years of industry experience, VLCC aims to empower individuals to achieve their optimal beauty and wellness potential by offering scientifically advanced services and products. Driven by a mission to transform individuals into their most beautiful and healthy selves, VLCC operates across a diverse range of beauty and personal care categories. From facial kits to face moisturizers, sun-care, facewash, serums, and more, the brand…

I am thrilled to share with you all that I recently purchased Mahindra Thar and today, I want to share my incredible experience with this impressive vehicle. From its captivating design to the outstanding customer service provided by KBS Motors Ambala, every aspect of this journey has been exceptional. The Mahindra Thar immediately caught my attention with its striking and robust appearance. The prominent logo and larger tyre size add to its overall appeal, making it a truly fabulous sight on the road. As someone who always desired to own this vehicle, I was further convinced after hearing exciting reviews…

Indian sports and its players have always had a special place in the hearts of Indian fans. From cricket to hockey, athletics to kabaddi, India has produced many sports legends over the years. However, when it comes to celebrity endorsements, Indian cricket players take the cake. As per the GroupM ESP Sporting Nation Report 2023, the overall spending on sports celebrity endorsements has increased by 20% to ₹749 crore in 2022, with 85% of the total endorsement value going to cricketers. Virat Kohli, the captain of the Indian cricket team, leads the pack with 30 brand endorsements to his name.…

In recent years, brands have increasingly relied on celebrity endorsements to drive brand engagement and increase their reach to customers. From sports stars to movie stars, celebrities have been used as brand ambassadors to endorse a wide range of products, from beauty products to sports gear. The idea behind this is that a celebrity’s popularity and influence can transfer to the brand, creating more brand recognition and increased customer engagement. But, the question remains, can a celebrity endorsement really boost brand engagement? While there is no one definitive answer, there is evidence to suggest that, under certain conditions, a celebrity…

CHANGE. It often begins in small ways and thoughtful steps – that makes a big difference. Brand TULIPS is turning the wheels of change. Tulips’ sustainable and eco-friendly products are the building blocks of a greener earth. A small change can go a long way. The plastic centre of the cotton bud has been thoughtfully replaced with eco-friendly FSC Paper to make sure that this item that we use daily, does not contribute to the plastic hazard. BRAND REVIEW (SCORE OUT OF 5)Concept: 4.5Packing: 3.5Product: 4.5Buy Again: YesExpectation: I didn’t like a plastic box. The brand should have used eco-friendly…

As an artist LESS KILLJOY really only has one wish “I hope my music will speak for itself because for real, that’s the only way I know how to express myself and interact with humans and there’s a lot I want to say”. Her latest track “My Parade” is an energetic alt-pop track featuring quirky guitars and fuzzy 808 bass and drums that will rattle everything every part of your car loose. “My Parade” is the second offering from her forthcoming debut EP titled Pink Grenade. LESS KILLJOY has a sound all her own calling it “alt-hop, lo-fi, shoegaze indie punk.…

Natalie Shay is an indie-pop artist hailing from North London. The multi-award-winning musician has established an ever-growing presence and loyal fanbase through her explosive live performances and unforgettable anthems, recognising her as one of the UK’s hottest emerging talents. With indie synth pop leanings and ferocious guitar playing, Shay’s references range from Haim and Taylor Swift to Little Comets. Her relatable lyrics touch on love, self-discovery and the everyday experiences of a twenty-something. Combining her youthful and charismatic aura with her classical training and time spent at the prestigious BRIT School, Shay has finessed the ability to produce undeniably catchy…

StockApps.coms’ analysis shows that in May 2022, LinkedIn.com attracted close to 1.5 billion unique global visitors. In contrast that metric stood at 1.3 billion visitors in November 2021. In addition, the search interest for “LinkedIn” has increased by 172% in the last decade drawing hordes of users to the platform. According to StockApps Financial analyst Edith Reads, “LinkedIn has become a staple for anyone who wants to build their brand. That reality is evident in the growing interest by professionals seeking to share skills and opportunities. In addition, its google search interest has grown to 79 from 29 ten years…

As an up and coming actress in the United States, Tullia Ferraro is getting herself into new opportunities quite often. One of the latest opportunities she secured was to play the role of Apex Zenith at a new play named “Parliament”. This was an original written and directed by Max Zumstein. The play ran every weekend from April 23rd to May 7th at the Whitmore Lindley Theatre Center in North Hollywood. This was quite a successful play, and Tullia Ferraro contributed a lot towards its success through her performance. What was the play “Parliament” all about? Parliament is a fanciful ensemble comedy…