Tamannaah Bhatia Joins VLCC as Brand Ambassador for Facial Kits
Homegrown beauty and personal care brand, VLCC, renowned for its expertise in understanding Indian skin and beauty needs, has enlisted popular actress Tamannaah Bhatia as its brand ambassador for their range of facial kits. With over 30 years of industry experience, VLCC aims to empower individuals to achieve their optimal beauty and wellness potential by offering scientifically advanced services and products.
Driven by a mission to transform individuals into their most beautiful and healthy selves, VLCC operates across a diverse range of beauty and personal care categories. From facial kits to face moisturizers, sun-care, facewash, serums, and more, the brand strives to deliver personalized solutions that deliver authentic and proven results.
VLCC’s partnership with Tamannaah Bhatia exemplifies their commitment to authenticity and empathy. Tamannaah embodies these brand values and has become the face of VLCC’s iconic facial kits. In their latest brand campaign, she promotes the importance of complete skincare through the use of facial kits.
The campaign draws inspiration from consumer feedback, with many expressing the need for additional face care beyond their daily routine of facewash and moisturizers. Recognizing the significance of deep cleansing, hydration, and nourishment, VLCC’s facial kits are a crucial step to completing a comprehensive skincare regimen.
With her notable body of work, including recent projects like “Lust Stories 2” on Netflix and “Jee Karda” on Amazon Prime Video, Tamannaah lends her star power to VLCC’s TV-first campaign. She shares her experience and emphasizes the connection between self-care, happiness, and a radiant glow, endorsing the VLCC Gold Facial Kit for a long-lasting golden glow.
Puneet Gulati, Group CMO for VLCC, highlights the brand’s commitment to help individuals achieve their beauty and wellness goals. He emphasizes that while everyday skincare products play a vital role, facials provide the added benefits that address specific concerns. The campaign showcases VLCC’s Facial Kit range, featuring options like Gold, Diamond, and Anti-Tan, amplifying their ability to deliver exceptional results.