Author: Gaurav Gulati

After building a stable and profitable retail business, you may probably be thinking of how to take it to the next level. Although expanding your company is practical, research shows that doing so too quickly or making a wrong move can have a negative impact on your business. While there is no one-size-fits-all approach when it comes to expanding your retail business, the article highlights a few proven ways to expand your enterprise while staying competitive and profitable.  Setting up shop in another location is a popular move for expanding your retail business, allowing your brand to reach even more…

With 2023 two-thirds of the way through, you might be worried that you have not yet achieved your goal of becoming a makeup artist. However, this should not concern you too much, as there are still many steps that you can take throughout the rest of the year that can put you well on your way to becoming a makeup artist before the start of 2024. Here are some of the best of them.  The very first action that you can take if you want to start calling yourself a makeup artist this year is to invest in the right…

In a time where shopping should be easy and focused on making customers happy, our recent encounter with Home Centre left us amazed at how things went wrong. We’re all about giving honest feedback based on real experiences, and sadly, our meeting with this brand didn’t go well. Taking a Closer Look at the Brand:Home Centre is supposed to be the go-to place for comfy and reliable stuff for our homes. But we started to wonder if they’re doing things the right way. Right from the beginning, we noticed that their technology isn’t great and their way of taking care…

If you have been around an office for even a small amount of time, you may have heard of key performance indicators. But often, no one really tells what these are. In short, they are metrics you can use to keep your project goals on track. But of course, there is so much more to them than that. And today, they are essential for modern business, if only to serve as a guide. So, What are KPIs? According to Wikipedia, a KPI is a measurement for evaluating the success of a project, program, or product. Often, KPIs are used across…

Homegrown beauty and personal care brand, VLCC, renowned for its expertise in understanding Indian skin and beauty needs, has enlisted popular actress Tamannaah Bhatia as its brand ambassador for their range of facial kits. With over 30 years of industry experience, VLCC aims to empower individuals to achieve their optimal beauty and wellness potential by offering scientifically advanced services and products. Driven by a mission to transform individuals into their most beautiful and healthy selves, VLCC operates across a diverse range of beauty and personal care categories. From facial kits to face moisturizers, sun-care, facewash, serums, and more, the brand…

I am thrilled to share with you all that I recently purchased Mahindra Thar and today, I want to share my incredible experience with this impressive vehicle. From its captivating design to the outstanding customer service provided by KBS Motors Ambala, every aspect of this journey has been exceptional. The Mahindra Thar immediately caught my attention with its striking and robust appearance. The prominent logo and larger tyre size add to its overall appeal, making it a truly fabulous sight on the road. As someone who always desired to own this vehicle, I was further convinced after hearing exciting reviews…

Indian sports and its players have always had a special place in the hearts of Indian fans. From cricket to hockey, athletics to kabaddi, India has produced many sports legends over the years. However, when it comes to celebrity endorsements, Indian cricket players take the cake. As per the GroupM ESP Sporting Nation Report 2023, the overall spending on sports celebrity endorsements has increased by 20% to ₹749 crore in 2022, with 85% of the total endorsement value going to cricketers. Virat Kohli, the captain of the Indian cricket team, leads the pack with 30 brand endorsements to his name.…

In recent years, brands have increasingly relied on celebrity endorsements to drive brand engagement and increase their reach to customers. From sports stars to movie stars, celebrities have been used as brand ambassadors to endorse a wide range of products, from beauty products to sports gear. The idea behind this is that a celebrity’s popularity and influence can transfer to the brand, creating more brand recognition and increased customer engagement. But, the question remains, can a celebrity endorsement really boost brand engagement? While there is no one definitive answer, there is evidence to suggest that, under certain conditions, a celebrity…

CHANGE. It often begins in small ways and thoughtful steps – that makes a big difference. Brand TULIPS is turning the wheels of change. Tulips’ sustainable and eco-friendly products are the building blocks of a greener earth. A small change can go a long way. The plastic centre of the cotton bud has been thoughtfully replaced with eco-friendly FSC Paper to make sure that this item that we use daily, does not contribute to the plastic hazard. BRAND REVIEW (SCORE OUT OF 5)Concept: 4.5Packing: 3.5Product: 4.5Buy Again: YesExpectation: I didn’t like a plastic box. The brand should have used eco-friendly…

As an artist LESS KILLJOY really only has one wish “I hope my music will speak for itself because for real, that’s the only way I know how to express myself and interact with humans and there’s a lot I want to say”. Her latest track “My Parade” is an energetic alt-pop track featuring quirky guitars and fuzzy 808 bass and drums that will rattle everything every part of your car loose. “My Parade” is the second offering from her forthcoming debut EP titled Pink Grenade. LESS KILLJOY has a sound all her own calling it “alt-hop, lo-fi, shoegaze indie punk.…