Author: Brand Education

What are hashtags? Hashtags are used to categorize posts by specific keywords with the symbol (#) before a relevant keyword or phrase in the post. Posts with hashtags come more easily in Facebook search. Hashtags can be included anywhere in a post. Why should you use hashtags on Facebook? Posts with popular hashtags are easily found in Facebook search. It makes your multi-channel campaigns consistent for example if you are using Facebook to make your business seen, hashtags work naturally their way into your content. Tips to use hashtags on Facebook: Use hashtags in sentences Don’t use spaces Don’t over…

In a unique collaboration between EURATEX (European Apparel and Textile Confederation), Federation of the European Sporting Goods Industry (FESI), Global Fashion Agenda (GFA), International Apparel Federation (IAF) and Sustainable Apparel Coalition (SAC), partnered to launch new manifesto on circularity. The manifesto stresses the need for the industry to rethink its business model and for policymakers to think beyond existing policy tools that are rooted in a linear economy to resolve the most significant circularity issues for the fashion and textile industries. Also, it aims to accelerate urgent collaboration between the fashion and textiles industries and policymakers.

Whoopi Goldberg, the unlikely fashionista is taking the leap from New York Fashion Week front row regular to fashion entrepreneur. The EGOT (Emmy, Grammy, Oscar and Tony) winner has recently announced her plans to launch her own label. Under the label Ashley Stewart, Le Tote and Neiman Marcus, the brand will be launched on Amazon on May 15, the label will offer looks up to a size 24, including easy-to-wear separates like gingham shirts, black and white striped kaftans, zip-up hoodies and slogan sweatshirts adorned with phrases like “I am the American Dream” and “Normal is just a Cycle on…

NY NOW’s first-ever fashion show has announced the launch of the fashion runway at the Summer 2019 market. The show will consist jewellery and fashion accessories from around the globe will be presented and curated by renowned designer Farai Simoyi, the founder of The Narativ, an innovative concept store and design workshop for global luxury brands. She is also the co-founder of BLOOM, a conversational site for female entrepreneurs. The first Runway show will debut on Saturday, Aug. 10, at 10:30, opening day for the HANDMADE Collection, while the HOME and LIFESTYLE sections of the market will open on Sunday,…

Mumbai-based designer duo Falguni and Shane Peacock have launched their first flagship store in the creative hub of the city, Mehrauli’s Ambawatta, Delhi. The label is renowned for creating elegant wedding-ready pieces from envy-worthy lehengas and saris to glamorous gowns, and are known to use feathers, beads, sequins and bold prints in their designs. Also, brand has gained popularity on the international circuit by dressing the likes of Jennifer Lopez, Paris Hilton and Mariah Carey, and have also won Beyoncé’s approval at multiple events. To the delight of Delhi’s elite, the brand’s first Delhi store will be one-stop shop for…

Paytm will be A $10 Billion startup after an upcoming secondary share sell! India born digital wallet and payments bank Paytm is all set to be valued at $10 billion, thereby becoming India’s second highest valued startup after Flipkart. Founded by ace entrepreneur Vijay Shekhar Sharma. It is speculated that some current and former employees and investors of Paytm will soon sell their equity under secondary share sell. This selling will drive up the current valuation of Paytm to $10 billion. In May 2017, when SoftBank injected $1.4 billion as venture capital Paytm’s valuation stood at $7 billion.

Kacey Musgraves, the “Rainbow” singer recently revealed that she has teamed up with IMG Models for representation. She broke the news on Twitter saying that, “So excited to be joining the @IMGmodels fam.” The agency also represents Karlie Kloss, Bella and Gigi Hadid, Lily Aldridge and Hailey Bieber, among others. The singer revealed the news on social media earlier this week following her appearance at the 2019 Met Gala where she arrived in a hot pink convertible while her long blonde wig, pink Moschino gown, fuzzy shawl and hot pink sunglasses completed the look. Image Credit: GQ

Even the UN praised India for how India handled the biggest cyclone Fani, and could manage to save many lives. India is again set to launch RISAT-2BR1, it will be launched on May 22 using ISRO’s own Polar Satellite Launch Vehicle (PSLV) called PSLV-C46, from Sriharikota in Andhra Pradesh. RISAT-2BR1 is a Radar Imaging Satellite, it will provide all-weather surveillance using synthetic aperture radars (SAR). RISAT’s are the first all-weather remote sensing satellites from ISRO. However, the configuration of RISAT-2BR1 is different from the previous RISAT’s and brings along improved observation and imaging capabilities.  Image Credit: ISRO (Representative Image)

Italian fashion brand Gucci chose unconventional way to promote its new lipstick via advertisement which features models with missing teeth – but some found the campaign ‘terrifying.’ Basically the campaign for the brand’s new beauty line includes three different mouths sporting the brand’s Rouge à Lèvres Satin lip colour – but instead of their teeth, their grins reveal gaps and gnashers that are yellow in colour. The responses on Instagram are varying as some loved pictures of model with the missing teeth and some didn’t. However, the campaign is making raise a lot of eyebrows for featuring ‘unconventionally beautiful smiles’.

Sonos, after months of beta testing, is ready to roll out Google Assistant to its Sonos One and Sonos Beam smart speakers. Sonos CEO Patrick Spence confirmed lately that the company is planning to launch Assistant next week. Initially, it will be launched in the US, “with more markets to come over the next few months,” said Spence. This is for the first time that consumers will be able to buy a single smart speaker and get to choose which voice assistant they want to use. Sonos One and Sonos Beam ship out of the box with built-in support for…