Foreo ramps up brand awareness in high-profile Seoul launch

Swedish beauty-tech brand Foreo went for a party theme to launch its Candy Collection and Serum Serum Serum in spectacular style into South Korean duty-free at the weekend. Serum Serum Serum is a Micro Capsule Youth Preserve to pair with the firming massage mode on selected Luna devices, formulated with skin-replenishing amino acids and vitamin E to help lock in moisture.

Over 100 KOLs from China, Korea and other Asian countries were among guests at a high-profile event at the Dongdaemun Design Plaza (DDP) in Seoul on 16 June. Live streaming was featured across social media.