Honey Dijon brand will be known as “Honey Fucking Dijon”

After South Korean techno DJ Peggy Gou launched her own fashion label, KIRIN in February, Honey Dijon has become second DJ, as she is all set to launch her very fashion brand with Japanese fashion label Comme des Garçons.

Dijon and Adrian Joffe, president of Comme des Garçons International and chief executive officer of Dover Street Market, recently confirmed that the brand will be known as ‘Honey Fucking Dijon.’ The very first collection of Honey Fucking Dijon will consist only a small selection of DJ bags and T-shirts.