Bobbi Brown has launched its #InMySkin campaign, a powerful celebration of authentic beauty and self-expression. This campaign introduces the brand’s latest innovation, the Weightless Skin Foundation SPF 15 PA++, a foundation designed to enhance natural beauty with a lightweight, long-wearing formula that promises a flawless finish.
The Bobbi Brown ad cast is brilliantly chosen. Bobbi Brown brand ambassador and Bollywood actress Tara Sutaria, who shares her insights on how beauty fosters self-expression and confidence, is at the heart of the campaign. She joins a diverse group of women, each telling their unique stories about what beauty means to them. The campaign also features makeup artist Nikki DeRoest, who reflects on her evolving beauty philosophy as she approaches 40, and New York-based artist Karina Milan, who emphasizes the importance of representation for the LGBTQIA community in the beauty industry.
Additionally, Jessica Smalls, a Harlem native and skin cancer survivor, offers her perspective on how her journey through illness has reshaped her view of beauty. Celebrity makeup artist Carola Gonzalez advocates for showcasing natural beauty, especially for women over 50.
The Weightless Skin Foundation SPF 15 PA++ is a standout product, offering a natural matte finish with 24-hour moisture and wear. Its Smart Skin-Balancing Technology provides medium coverage, controls oil, and maintains hydration, making it suitable for a wide range of skin tones and types. Available in 53 undertone-correct shades, the foundation is crafted to cater to diverse beauty needs.
Bobbi Brown’s #InMySkin campaign is more than just a product launch—it’s an invitation for individuals to embrace their true selves and share their beauty stories with the world.