A23 (Head Digital Works) series of brand films ‘Chalo Saath Khelein’ campaign features the talented and famous actress Rakul Preet Singh.
These brand films highlight the diverse range of skill-based online rummy games available on the A23 Rummy application. These games allow users to play and connect with friends and family online. In the new ad film, Rakul Preet Singh and other players are seen enjoying a game of darts, each showcasing their unique style of play. Rakul Preet Singh emphasizes the availability of various rummy formats on the A23 Rummy app, enabling players to choose the ones that best suit their individual skill sets.
Additionally, A23 has amplified its longstanding ‘Responsible Gaming’ campaign, emphasizing the importance of gaming within reasonable limits. In one scene, Rakul Preet Singh, while running on a treadmill, draws a parallel between exercising and online gaming, highlighting the significance of taking breaks in both activities.
Both ad films are available on major social media and digital platforms, ensuring widespread visibility and viewer engagement.
Through the captivating brand films featuring Rakul Preet Singh, A23 aims to captivate gaming enthusiasts and promote its skill-based games, particularly the popular rummy variants available on the A23 Rummy app. Simultaneously, the company remains committed to promoting responsible gaming practices, urging players to enjoy their gaming experiences in a controlled and balanced manner.
As the ‘Chalo Saath Khelein’ campaign unfolds, A23 seeks to establish a stronger connection with its audience while solidifying its position in the online gaming industry. With Rakul Preet Singh leading the way, the brand films offer an engaging and relatable experience that encourages users to explore the exciting world of skill-based gaming and embrace responsible gaming practices.
A23 AD CAST
Actress: Rakul Preet Singh @rakulpreet