Myntra Announces Dates for ‘End of Reason Sale’ and Unveils New Brand Campaign with Shah Rukh Khan

Myntra, India’s leading fashion, beauty, and lifestyle destination, has revealed the dates for the 18th edition of its highly anticipated ‘End of Reason Sale’ (EORS). The fashion extravaganza is set to commence on June 1, with exclusive early access for Myntra Insiders starting from May 31. As part of its brand campaign, Myntra has also roped in the charismatic Bollywood superstar Shah Rukh Khan as the face of EORS-18.

The brand campaign, featuring Shah Rukh Khan, will be extensively amplified through various multimedia channels in the run-up to and during EORS-18. The collaboration aims to create an extraordinary shopping experience for millions of fashion enthusiasts nationwide. Shah Rukh Khan will be seen in ad films focusing on the core aspects of Myntra’s EORS-18. His presence and charm will engage consumers and deliver the message of this grand fashion event. Additionally, Shah Rukh Khan will have prominent visibility on the Myntra app, further capturing the audience’s attention.

Sunder Balasubramanian, CMO of Myntra, expressed his excitement about the association, stating, “Shah Rukh Khan is loved by all, which perfectly aligns with the essence of Myntra EORS – an inclusive fashion extravaganza that brings the best of fashion, beauty, and lifestyle within reach for people across the nation.”

Shah Rukh Khan, renowned for his unique style and fashion sense, also shared his thoughts on the collaboration, saying, “Fashion, for me, has always been a means of self-expression. It is a way to embrace one’s unique style and create a statement that truly reflects your personality.”

The 18th edition of Myntra’s End of Reason Sale promises to be bigger and better than ever before. Starting from June 1, it will feature an extensive collection of the most desirable brands from around the world, accompanied by unprecedented offers and discounts. With a focus on providing an inclusive shopping experience, EORS-18 aims to make fashion, beauty, and lifestyle accessible to people from all walks of life.

As the countdown to the EORS-18 begins, fashion enthusiasts can look forward to an exciting shopping spree with Myntra. The association with Shah Rukh Khan adds a touch of star power to this grand event, further enhancing the anticipation and excitement among shoppers across the nation. Get ready to indulge in the latest fashion trends and incredible deals as Myntra’s End of Reason Sale promises an unforgettable shopping experience.

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