How to revolutionize the handbags and totes market offering unique prints and customization

POPUPS BRAND, true to their essence and getting their inspiration on their friendship and the obsession of finding the perfect tote, best friends from childhood Andrea and Alexandra created what is now a new trend in handbags and totes.

The brand aspires to conquer the market with a simple premise, innovate on prints while focusing on crafting the perfect tote bag for today’s modern women, offering the ability to make their bags unique with innovative personalization options. 

Pop Ups Brand carries handbags, totes, and accessories that adapt to different trends and lifestyles. “We designed a line of accessories that are meant for the practical woman: they are stylish, modern, and versatile, all in one,” says Andrea Cohen co-founder of Popups Brand. 

Pop Ups Brand always impresses with their creations, their new line offer truly unique prints that people love. This is a brand that is in constant transformation, as one of the owners explains, her beginning starts with frustration about what  has been offered in the market. “We were tired of not being able to find a perfect sized, durable tote that could fit our everyday items perfectly, and this is how our business journey together began when we decided to design it ourselves!” says Alexandra Winkler.

The new approach of the brand includes many new unique options such as Unique Prints and Customization that you can only find buying them online on their newly renovated e-commerce that was beautifully tailored by one of the top digital marketing agencies in Miami. Some of these features are PopUPStar Rewards Program and adding customization to the bags with initials, names, etc. An excellent option as a gift for family and friends. 

Nowadays neoprene bags are a must in any wardrobe, but their bags are anything but “basic”, they offer bags that are 100% neoprene, made with perforated and water-resistant fabrics, stylish ropes for your arm or shoulder, and a removable pouch attached with a sailing rope inside. The new collection is lightweight, has metal hooks, convenient pockets, side buttons, fashionable unique new prints, and the option of customization with names or initials.

The new collection is now available with classic Everyday Tote, Flap Crossbody, Mini everyday tote, and pouches and can be found at

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