GS Caltex ropes in Shikhar Dhawan as brand ambassador
GS Caltex India, a 100% owned subsidiary of GS Caltex Corporation, South Korea has recently signed on cricketer Shikhar Dhawan as a brand ambassador of the company. The move taken by GS Caltex India is simply to establish itself as a major player in the premium lubricants category in the country.
In an interview with TOI, K Madhu Mohan, GM-marketing, GS Caltex India said, “We are happy to have Shikhar onboard as our new brand ambassador. Shikhar joining the GS Caltex family is a great way to increase significant brand consideration by establishing superior-performance and premium quality of our lubricants.”