Dalmia Cement Reinforces Brand Focus with Ranveer Singh as Brand Ambassador
In a strategic move aimed at redefining its brand narrative, Dalmia Cement has announced a groundbreaking campaign titled “RCF Strong toh Ghar Strong,” signaling a shift towards a more customer-centric approach. The campaign, designed to raise awareness among home builders and contractors about the critical role of cement in the Roof Column Foundation (RCF), enlists the support of Bollywood superstar Ranveer Singh as its brand ambassador.
The campaign underscores Dalmia Cement’s commitment to providing technical expertise and superior service to its customers, positioning the brand as the foremost authority in RCF construction. Through a multifaceted, multimedia approach, the campaign aims to educate consumers on the importance of selecting the right cement and adhering to best construction practices to ensure the longevity and structural integrity of their homes.
Shri Puneet Dalmia, MD & CEO of Dalmia Bharat Limited, expressed his enthusiasm for the initiative, stating, “Dalmia Cement has been an integral part of India’s construction landscape for over eight decades, contributing to the creation of iconic national landmarks and millions of happy homes. Our new campaign reflects our longstanding legacy and commitment to consumer-centricity, emphasizing the significance of proper cement application and technical expertise in home construction.”
Echoing this sentiment, Superstar Ranveer Singh shared his excitement about the collaboration, remarking, “I have always admired Dalmia Cement for its contribution to the construction sector. Partnering with the company to advocate for the importance of Roof Column and Foundation in home construction is a privilege. Together, we aim to empower individuals to make informed choices, ensuring that every structure stands the test of time.”
Mr. Sameer Nagpal, COO of Dalmia Cement (Bharat) Ltd., highlighted the brand’s focus on consumer empowerment, stating, “Dalmia Cement has developed proprietary know-how to optimize cement composition for Roof Column and Foundation, the cornerstone of any building’s strength and longevity. Our campaign not only showcases this value proposition but also underscores our commitment to assisting home builders and contractors in using the right cement effectively.”
With Ranveer Singh as its charismatic ambassador, Dalmia Cement aims to reinforce its position as the ‘RCF Expert’ and pioneer a new era of consumer-centric brand engagement in the construction sector. Through its innovative campaign, the brand seeks to empower consumers with the knowledge and resources they need to build homes that withstand the test of time.