Valentino Taps Jolin Tsai as Brand Ambassador
Valentino, the revered Italian luxury brand, has made a significant stride towards diversity and inclusivity with the appointment of Mandarin pop sensation Jolin Tsai as its newest brand ambassador. This partnership marks a pivotal moment for Valentino, as Tsai becomes the first Chinese ambassador to join the brand’s prestigious global roster. Her presence embodies Valentino’s commitment to embracing diverse voices and cultures.
Tsai takes center stage in Valentino’s global advertising campaign for the Spring/Summer 2024 L’École collection, captured against the vibrant backdrop of New York City by renowned fashion photographers Mert Alas and Marcus Piggott. Her inclusion underscores the brand’s dedication to celebrating individuality and different values, encapsulated in its “DI.Vas” ethos.
Pierpaolo Piccioli, Valentino’s creative director, expressed his enthusiasm for the collaboration, citing Tsai’s inclusive and innovative approach to music as qualities that resonate with the brand’s values. He believes that Tsai’s work exudes a magical energy that aligns perfectly with Valentino’s ethos of diversity and inclusivity.
Tsai’s multifaceted personality and inclusive values have earned her a dedicated following, making her a cultural leader for a generation. Her endorsement of Valentino will elevate local consumers’ understanding of the maison and strengthen its emotional connection with diverse communities.
Valentino’s decision to feature Tsai in its global advertising campaign is based on its commitment to diversity and its desire to deepen emotional connections with the Chinese market. Tsai’s inclusion adds a fresh perspective with a Chinese face that resonates with audiences worldwide.
In addition to Tsai, Valentino’s global advertising campaign features a diverse lineup of women, including American supermodel Kaia Gerber and South Korean actress Son Ye-jin. This varied representation underscores the brand’s commitment to showcasing the power and beauty of women from different backgrounds.
Valentino’s approach to ambassador selection goes beyond leveraging star power for sales. By partnering with ambassadors from diverse backgrounds and industries, the brand aims to build authentic connections with consumers and foster cultural identification. This strategy reflects Valentino’s commitment to inclusivity and its desire to connect with consumers on a personal level.
With its diverse lineup of ambassadors, including Tsai and other Chinese celebrities such as Sun Li, Yang Zi, and Yang Yang, Valentino seeks to enrich its brand influence and achieve cultural identification with consumers in diverse markets. These ambassadors embody Valentino’s heritage and values, making them essential brand assets in the brand’s journey towards greater inclusivity and authenticity.