CavinKare Pvt. Ltd. appointed Bollywood actor Sonakshi Sinha as the brand ambassador for its shampoo brand, Chik. The actor will be featured in a new advertising campaign promoting the entire range of Chik shampoos which will go on air from next week. Chik is the company’s flagship brand known for starting the sachet packaging strategy in the country.
“The brand, Chik, represents today’s new-age women, who are aware and confident of their choices especially when it comes to personal care products, Chik has been growing healthily over the years and bringing in Sonakshi on the brand is a step towards accelerating this growth further,” says CavinKare’s Venkatesh Vijayaraghavan, group director & CEO.