Sports icon and Indian cricket team player, Virat Kohli, has just signed a deal to become the brand ambassador of Duroflex Private Limited, India’s leading mattress brand. The mattress and sleep products maker has announced the appointment of Virat Kohli of the brand. The company said that the cricketer will reach a larger audience and inspire them to prioritize their sleep for a healthier tomorrow. The campaign is titled ‘Great Sleep Great Health’. “We are proud to announce our collaboration with Virat Kohli, who shares our passion for the importance of sleep. His is the perfect voice to help us…
Author: Team B.E
One of the most important tools firms employ to achieve some of their objectives is branding. Brand assets include branding tools, and their application should be consistent with brand culture. Differentiating a company from its rivals is one of the uses of branding tools in business. This is only one benefit that a branding tool may provide for your company. Deciding to design your own bag for your business is an example of an effective use of a branding tool. You will discover in this article the benefits of designing your own bag for business and how it can be…
WhatsApp is one of the most popular messaging apps in the world, with over two billion users globally. In addition to its mobile app, WhatsApp also offers a web-based version called WhatsApp Web, which allows users to access their WhatsApp account from a desktop or laptop computer. In this article, we will explore the features and benefits of WhatsApp Web. What is WhatsApp Web? WhatsApp Web is a web-based version of the WhatsApp mobile app. It allows users to access their WhatsApp account from any web browser on a desktop or laptop computer. To use WhatsApp Web, users need to…
Broken-down cars are not just a nuisance, they also come with a hefty price tag. Car repairs are expensive, especially if the issue with your car is extensive. Since broken-down cars present a guaranteed way to waste a lot of time and money, most people would do anything to avoid or get rid of a broken car. But how do you go from being stranded on the side of the road to still being in the comfort of your own home? Luckily, you have come to the right place. Here is our guide to getting rid of a broken car.…
Asian Paints, one of India’s leading paint companies, has released a new advertisement for its SmartCare Damp Proof product that promises to solve the problem of home leakage. With the arrival of the monsoon season, many homeowners face the issue of leakage in their homes. Asian Paints’ SmartCare Damp Proof is a solution that offers an eight-year waterproofing warranty on terraces and exterior walls, saving homeowners from the hassle of applying chemical waterproofing every year. Asian Paints SmartCare Damp Proof Ad Cast The advertisement features Bollywood actor Ranbir Kapoor and veteran actor Manoj Pahwa at an annual qawwali meet, where…
Brand strategy is essential to any business’s success, and the London School of Economics (LSE) recognizes this. That’s why LSE has designed a comprehensive program to help you develop a deeper understanding of brand strategy and equip you with the practical skills and knowledge to apply to your organization. This one-week full-time program is perfect for next-generation decision-makers seeking to enhance their strategic marketing abilities. The LSE Brand Strategy program offers a unique blend of theoretical concepts, real-world case studies, and hands-on practical techniques and frameworks that you can apply directly to your business. The course features guest speakers from…
Are you considering buying an electric car? For some people, the idea of buying an electric car is a brand-new concept. Although electric cars have been around for quite a while, this is a widely untapped market niche. If you want to start the process of buying a car, you might be wondering about the difference between electric cars vs gas cars. Which vehicle should you invest in? To learn more, keep reading! Analyzing Cost Comparisons Depending on the size and class, EVs often have a higher upfront cost. However, there are affordable options to drive one, such as EV…
Java, a versatile and robust programming language, has been a prominent force in the software development industry for decades. It has stood the test of time and continues to be a top choice for developers worldwide. If you’re contemplating a career in programming, here are five compelling reasons why choosing Java can be a rewarding path. 1. Versatility and Wide Adoption: One of Java’s primary strengths is its versatility. Java can be used to develop a wide range of applications, including web, desktop, mobile, enterprise, and embedded systems. This versatility makes Java developers highly sought after by various industries, from…
It seems 2023 belongs to Alia Bhatt who has become the first Indian global ambassador for the world-renowned Italian luxury fashion house Gucci. She has added another feather to her cap as she becomes the first Indian Global Ambassador today. The news was announced by Gucci on their official website and social media accounts. The Gangubai Kathiawadi star will be featured in multiple campaigns and the brand’s communication initiatives. The actor, producer and entrepreneur is set to make her Hollywood debut in Netflix’s Heart of Stone, co-starring Gal Gadot and Jamie Dornan. The announcement has come just after Alia Bhatt’s spectacular and…
New analysis by Brand Finance reveals that the world’s top 100 B2B brands account for USD2 trillion in brand value. Yet almost USD1 trillion of business value remains untapped by B2B brands, who lag behind B2C brands in terms of brand contribution to business value. The report and key findings were unveiled today by Brand Finance at an event hosted by IAA and B2B agency Stein IAS. The USD2 trillion in brand value of the top 100 B2B brands accounts for 12% of the USD17 trillion in their total business value. This compares unfavourably with B2C brands, where B2C brand values…