Mahesh Babu becomes the brand ambassador of Techno Paints

Hyderabad-based Techno Paints has announced the appointment of Mahesh Babu, a leading superstar in Tollywood, as the company’s brand ambassador. The brand announced on Wednesday that actor will serve as its brand ambassador for two years.

“Prince Mahesh Babu’s image as youth icon will help our company to expand. We are extremely confident of establishing ourselves in the Indian retail paints market,” said Akuri Srinivas Reddy, founder of Fortune Group which owns Techno Paints brand, on the actor’s appointment.

He added that “we are targeting 25 per cent market share in the Rs 12,000-crore paints industry in Telugu States. We will achieve this target in 12-18 months. Our products will be available for sale at 5,000 touch points. We are already making 2,000 shades of paints. We have added 1,000 shades more recently. We introduced colour banks to immediately supply whatever colours customers want”.

Techno Paints has recently bagged a big project from the Telangana government for which the company will take the painting works of 26,065 schools under the Mana Ooru-Mana Badi and Mana Basti-Mana Badi projects.

Prince Mahesh Babu will be seen endorsing Techno Paints and helping in the growth of the business. The superstar will be seen next in ‘Guntur Karaam’ which will be released in 2024.