Selena Gomez’s Rare Beauty to Launch Exclusively at Sephora in India
International pop star Selena Gomez is set to make her mark in the Indian beauty market by launching her brand Rare Beauty on June 15th. The announcement was made through Rare Beauty’s official Instagram handle, revealing that the brand will be exclusively available at Sephora in India across all channels. This collaboration marks a significant milestone for both Rare Beauty and Sephora India, generating excitement among beauty enthusiasts and fans of Selena Gomez.
Rare Beauty, founded in 2019, offers a diverse range of beauty products, including face mist, bronzer, blush, luminizer, primer, blotting paper, sunscreen, and setting powder, among others. With the launch in India, Rare Beauty will expand its presence to eight countries: Canada, France, Italy, Germany, Spain, the United Kingdom, and the United States. The brand’s philosophy revolves around breaking down unrealistic beauty standards and promoting self-acceptance, encouraging individuals to embrace their uniqueness.
Sephora, a renowned global beauty chain, is partnering with Rare Beauty for its entry into the Indian market. Sephora offers a wide selection of classic and emerging beauty brands from around the world, spanning makeup, skincare, fragrance, body care, and hair care categories. With nearly 340 brands, including its own private label, Sephora Collection, the retailer has established itself as a destination for beauty enthusiasts. Sephora India’s Instagram account confirmed the exclusive launch, expressing excitement about bringing Rare Beauty to Indian consumers.
Selena Gomez’s vision for Rare Beauty aligns with Sephora’s commitment to inclusivity and celebrating individuality. Rare Beauty encourages people to embrace their authentic selves and reject the pressures of perfection. Selena Gomez herself stated, “Being rare is about being comfortable with yourself. I’ve stopped trying to be perfect. I just want to be me.” Through the brand, she aims to empower individuals to feel good in their own skin and stop comparing themselves to others.
Rare Beauty’s collaboration with Sephora India highlights the brand’s global expansion strategy. By entering the Indian market, Rare Beauty taps into a vibrant and growing beauty industry. Sephora India, owned by LVMH Moët Hennessy Louis Vuitton, partnered with Arvind Fashion Ltd. to establish its presence in the country. While Reliance Retail had expressed interest in acquiring Sephora’s India business, talks reportedly faltered due to a conflict of interest with Reliance launching its retail beauty platform, Tira. This development signifies the competitive landscape in the Indian beauty market, which includes players like SS Beauty and Nykaa.
With the upcoming launch of Rare Beauty at Sephora India, beauty enthusiasts in India eagerly await the opportunity to explore and experience the brand’s products. Selena Gomez’s global influence and commitment to promoting self-acceptance are expected to resonate with Indian consumers. As the beauty industry continues to evolve, Rare Beauty’s arrival adds another exciting dimension to the diverse range of options available to beauty lovers across the country.