Tanqueray Appoints Jenna Ba as Global Brand Ambassador
In a strategic move to further enhance its brand presence and elevate the cocktail experience, Diageo has appointed Jenna Ba as a global brand ambassador for Tanqueray No. Ten gin. Ba, who has been an integral part of Diageo’s World Class community since 2016, will now play a pivotal role in shaping the future of Tanqueray No. Ten’s experiences, particularly in the on-trade sector.
As a global brand ambassador, Ba will utilize her extensive knowledge and skills to collaborate with industry professionals, sharing insights and providing tools to enhance the cocktail experience. Her diverse experience within Diageo’s Reserve portfolio, including her previous role as brand ambassador for Bulleit Bourbon in Great Britain, has equipped her with a deep understanding of the industry and a unique perspective on elevating brand experiences.
Nitesh Chhapru, global brand director for Tanqueray, expressed enthusiasm about Ba’s appointment, stating, “Jenna brings so much energy and passion, we can’t wait for her to get started. Her experience across a variety of roles in the hospitality industry around the world gives her an edge and insight which will prove invaluable for us as we work to connect with the global industry.”
Ba’s impressive background spans nearly two decades in the hospitality sector, with notable experience at renowned establishments such as London’s Chiltern Firehouse. Her expertise and industry knowledge make her a valuable addition to the Tanqueray team, upholding the brand’s legacy and commitment to craft cocktail excellence.
Ba expressed her excitement about joining the House of Tanqueray, remarking, “No. Ten is an iconic brand at the heart of the craft cocktail renaissance. In my 17 years of experience working in the hospitality industry, No. Ten is a liquid I have always loved working with, so to be part of the story of the brand that Charles Tanqueray created is a career high.” Ba’s genuine passion for the brand and her commitment to the craft cocktail movement make her an ideal fit for the position.
In addition to her role as a global brand ambassador, Ba will also play a key part in the upcoming World Class cocktail competition. As an esteemed judge, mentor, and educator, Ba will contribute her expertise to the global finals and cocktail festival scheduled to take place in São Paulo, Brazil, this September.
With Jenna Ba at the helm as the global brand ambassador, Tanqueray No. Ten is poised to reinforce its position as a leading player in the craft cocktail scene. Ba’s extensive experience, industry insights, and unwavering passion for exceptional mixology will undoubtedly drive the brand’s continued success and innovation. The House of Tanqueray eagerly anticipates the new era under Ba’s guidance and looks forward to sharing the ‘Tiny Ten’ toast with tastemakers worldwide in the coming months.