Bangalore-based natural beauty and wellness brand, HERBCIENCE, has recently received MADE SAFE-USA certification, making it the first Indian brand to receive both MADE SAFE-USA and ECOCERT-COSMOS Natural certifications. The MADE SAFE seal ensures that the product only contains safe ingredients that are not harmful to human health, animals, or the environment. HERBCIENCE products are developed by a team of Ayurvedic doctors and contain up to 35% medicinal herbs, making it the first 100% natural and safe beauty and wellness brand in India. The brand is committed to maintaining transparency and disclosing all ingredients to their customers. Dr Vikram, the founder…
Author: Team B.E
Bollywood Actress Kriti Sanon has been chosen as the face of Appy Fizz. In a recent statement, she expressed her excitement about representing the bold and distinctive brand, saying that she is a fan of their iconic advertisements. Kriti will be joining famous co-brand ambassadors and will be seen in a national television commercial for Appy Fizz alongside Jr. NTR. The brand is known for its glamorous, striking and bold TV commercials and consumers can expect to see something special in the upcoming advertisement featuring their favourite actors. With the combination of Kriti’s charm and Appy Fizz’s signature style, the…
Elizabeth Turner, the former psychologist-turned-model, has created a buzz with her latest addition to her impressive portfolio – the B Swim collection. Launched in collaboration with swimwear website Sunsets Inc., this collection is making waves in the fashion industry. Elizabeth, who is known for her stunning looks and impressive fashion sense, has over 999k followers on Instagram. Despite her transition from psychology to modeling, Elizabeth remains true to her values and is a proud vegan and animal lover. In the photos featured on SunsetsInc.com, Elizabeth is seen flaunting her curves and toned figure in a colorful, multi-hued bikini. Designed to…
SOFIT, the plant-based drink from Hershey India, has recently launched a new TVC, featuring two a-list Bollywood stars. In the ad, the focus has been on SOFIT’s proposition that ‘Fit is Fab’. In the advertisement, it can be seen the female model is dancing while the male model immediately notices that they are about to miss their flight. But, as they are highly active, they get to the flight. WATCH THE SOFIT PLANT-BASED DRINK – FIT IS FAB AD HERE SOFIT Plant-based drink – Fit Is Fab Ad Cast Male ModelJohn Abraham (Instagram @thejohnabraham) Female ModelDisha Patani (Instagram @dishapatani) Marketing…
French luxury brand Louis Vuitton has recently collaborated with Japanese artist Yayoi Kusama to launch a collection of dot-painted accessories and products. The collaboration between the two powerhouses has resulted in a stunning line of products that showcases Kusama’s signature polka-dot designs, imbued with Louis Vuitton’s signature style and elegance. For those unfamiliar with Yayoi Kusama, she is an accomplished Japanese artist known for her iconic dot paintings, sculptures, and installations. Her work has been exhibited in some of the world’s most prestigious art institutions, including the MoMA in New York and the Tate Modern in London. The Louis Vuitton…
Ferrero, the chocolate company behind popular brands such as Kinder and Ferrero Rocher, has announced that Bollywood actor Ranveer Singh will be the brand ambassador for its hazelnut cocoa spread, Nutella, in India. In a statement, Ferrero said Singh will be promoting the Nutella brand through various digital and offline media platforms, and will be featured in the brand’s campaigns. Zoher Kapuswala, the marketing head of Nutella brands at Ferrero India, said Singh’s energetic personality aligns well with the brand’s ethos, and they are excited to have him onboard. View this post on Instagram A post shared by Nutella (@nutellaindia)…
Royal Wine Corp, a leading provider of premium spirits, has announced the release of Boondocks 18-Year-Old Straight Bourbon Whiskey, the latest addition to its Signature Series Collection. This limited edition whiskey is created by master distiller David Scheurich, who has 45 years of experience in the industry and has received the Whisky Advocate Lifetime Achievement Award. The Boondocks line, which was first introduced in 2016, is known for its smooth finish, well-developed character, and affordable price point. This 18-Year-Old Straight Bourbon Whiskey is no exception, offering a barrel-aged blend of 52.7% ABV that boasts aromas of decadent toffee, dark maple…
Understanding how to apply link-building in the marketplace is essential to achieve the best results. Link building is an effective method to increase your rankings on search engines, and it’s a critical factor in any internet marketing strategy. But knowing where to begin can be challenging, especially since there are so many different ways to do it. First, you’ll want to learn about the most common tactics for doing link-building and what you should be looking for in a partner. Earn editorial links by blogging with the purpose Earning an editorial link is about as close as you can get…
Singer Ariana Grande’s skincare-infused makeup brand, R.E.M. Beauty, which launched direct-to-consumer in 2021, will now be available in 81 Sephora stores and 13 online sites in Europe. Grande commented on the launch, expressing her excitement and gratitude to be launching the brand in Europe with Sephora, the world’s most popular beauty destination. The high-performance brand will offer vegan products, including award-winning lengthening mascara, lustrous liquid eyeshadow, cooling blurring undereye balm, the eclipse blush and lipstick stick, and the essential drip lip oil. Grande appreciates the Sephora self-service model, making the best of beauty accessible to everyone. Sylvie Moreau, President EME…
Today, explosive new pop act Chloe Star reveals the music video for her debut single, “Element.” Directed by Jake Woodbridge and produced by Jake Johnston, the “Element” music video is an enthusiastic introduction to Chloe Star’s expansive visual world. “The process of putting this video together was so fun. It was such a powerful journey to be able to transform the song into a visual art piece,” she says. “The video gives a great glimpse of what me being in ‘my element’ looks like: power, strength, confidence, and fierceness.” Chloe Star is a Persian-Native American singer, songwriter, visual artist and tribal advocate. Growing up…