Author: Rosie Fryer

Usha International has appointed Narain Karthikeyan, who is India’s first Formula One driver as their brand ambassador for their latest launch Usha Racer fan. President – Fans, Usha International, Rohit Mathur said, “The Usha Racer fan is a feature-loaded – ultra hi-speed, great air delivery, high performance, and attractive looks – making it a compelling buy for those consumers who want to move beyond the regular. These fans are technology-driven, aesthetically appealing, yet cost-efficient.” Further on Usha International’s association with Narain Karthikeyan, he said, “Racer – this word immediately brings to mind the thrill of me speeding on the track,…

Hilton Worldwide Holdings Inc. is set to launch its upscale lifestyle in order to expand into the lifestyle space. The brand is soon to come with two new brands. Hilton CEO Christopher Nassetta told that the company is expected to unveil a new “upscale lifestyle” flag sometime in the next six months. Nassetta said, “I would describe it as a step above Hilton Garden Inn, for a more urban or mixed-use, higher-end development opportunity. We’ve already soft-launched it with our development community, which we would typically do before a public launch. The reception has been spectacular.”

If you are waiting for Poco F2 launch, then I would suggest not to. Because the report says there will no Poco F2. A recent report reveals that Xiaomi may discontinue Poco brand in India. Recently Jai Mani, head of Pocophone, has quit the company. Mani’s exit may be the reasons for discontinuation of Poco. However, Poco has appointed Alvin Tse as the head of the brand. One of the reasons why Xiaomi is pushing its Redmi brand to the premium segment from the budget segment is this. Recently Xiaomi VP and India Managing Director while commenting on Poco brand’s…

Fitness Factory & ProSlim, the biggest and the fastest-growing 24X& unisex gym is inaugurated by the guest of honor Mr. Govinda and his daughter Tina Ahuja. The gym is established at (Andheri west) in Mumbai. The gym offers convenience and within people’s reach weight loss methods. Govinda commemorated the celebration with a ribbon-cutting, along with his daughter Tina Ahuja. Also, Tina is a brand ambassador of ProSlim. Celebrity seen at the launch includes; Manmeet Singh, Nikki Tamboli, Rithvik Dhanjani, Parth Samthaan, Bharati Chhabria, Mihir Singh, Rizwan, Lalit Bhist, Ujjwal Rathore, Rahul Lohani, Mona Bhavsar (Athlete), Shweta Shekharkar, Himanshu Malhotra, Aru…

San Francisco-headquartered activity trackers and wearables maker Fitbit has emerged as the next best player after Apple. Market share notably increased from 9 per cent in 2017 to 14 per cent in 2018, owing to the huge success of its “Versa” smartwatch. Satyajit Sinha, Research Analyst, IoT and Mobility, Counterpoint Research, said, “Fitbit continues to shift its focus from predominantly smartband/trackers to smartwatches and has now evolved as the next best player after Apple in terms of experience and scale. The launch of the Versa smartwatch was the turning point for its smartwatch segment growth.”

Somany Ceramics Limited has appointed superstar Salman Khan as its new brand ambassador. The brand is on an aggressive expansion mode and is all set to launch a brand advertising campaign with Khan shortly. The campaign with the actor will be showcasing Somany’s humble and rooted approach with the tag line ‘Zameen Se Judey’.  The company believes that Khan’s personality will help bring forth campaign’s essence, which is, ‘no matter how high you soar or how successful you are, you should always be rooted & remain grounded’. The company will also partner with the actor for a complete 360 degree…

Heinz, an American food processing company based in Pittsburgh, Pennsylvania, launched its first “masterbrand campaign” in a decade. The new craving-inducing ad is created by agency BBH London. The Heinz’s campaign will be anchored by ads endorsing three core product lines: Heinz Seriously Good Mayonnaise, Heinz Soups and Heinz Beans. Kraft Heinz’s brand-building director Olivia Hibbert said, “Heinz has been a staple in the lives of British consumers for generations, and we are immensely proud to have such a rich history and connection to our consumers.” Further, she said, “2019 is an exciting moment as we celebrate our 150th birthday…

Leading fitness brand Reebok appointed renowned Bollywood actor and fitness enthusiast, Varun Dhawan, as their new brand ambassador in India. Off lately, the brand brought in Katrina Kaif as the brand ambassador, and now with Varun Dhawan joining the Reebok family, the brand continues to be on the front foot. Varun, who diligently follows a disciplinary fitness regime regardless of his tight schedule, personifies the brand ethos and will ignite a spark of energy amongst the youth. With his enviable physique, Varun is known for his fitness goals and hence, is a perfect representation for Reebok.

After creating a milestone during this World Cup series, Power Sportz is now all set to resume its flagship program “Talking Turkey with Kanthi” from July 19, 2019. The World Cup broadcast generated millions of views, and the overall traffic soared to an eye-popping 667 million. Also, the channel attracted new users. Data mining by the in-house analytics team of Power Sportz revealed that there were 59.4 million unique users for the World Cup.  This is no mean achievement for a channel that has just completed one year in May. And now is the time for the channel to make…

The beauty mogul, Kylie Jenner travelled to paradise with her closest gal pals to celebrate her big moment. Jenner jetted off on a girls trip to Turks and Caicos to celebrate her latest product launch for her skincare line, Kylie Skin. View this post on Instagram Let the adventures begin!! #KylieSkinSummerTrip ??? A post shared by Kylie (@kyliejenner) on Jul 13, 2019 at 6:54pm PDT In true Kardashian-Jenner fashion, the 21-year-old Kylie Cosmetics founder and her girl tribe, which includes her daughter Stormi, Sofia Richie and her former Venezuelan assistant, Victoria Villarroel, took a private jet complete with…