Author: Rosie Fryer

La Prairie, the luxury Swiss beauty brand, launched a new product at San Francisco’s DeYoung Museum, a famed fine art institution centrally located in Golden Gate Park. In order to have this launch one-of-its-kind the company launched it purposely through the lens of its historical relationship with modern art At the launch event, President of the Americas for La Prairie, François Le Gloan pulled the connection between the contemporary and the luxury Swiss beauty brand. Gloan in a statement said, “Art has been a source of inspiration from the very inception of the brand. Our minimalist aesthetic, the clean lines…

PAYBACK India, a multi-brand loyalty programme, has recently announced the launch of a consumer campaign – ‘#PAYBACK Chalao’, in order to build excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app. For the campaign the brand has joined hands with former India Crickter Yuvraj Singh. The campaign is already released in a staggered manner across 6 cities and will also run on radio and print, supported by a digital release. Speaking on the partnership, Yuvraj Singh said, “They run a unique loyalty programme and are singularly focused on making…

Sutaria features in the brand’s recently launched 2019-20 campaign Tara Sutaria, who recently made her Bollywood debut with Karan Johar’s Student of the Year 2 has been appointed as the brand ambassador of New Delhi based fine jewelry brand Hazoorilal Legacy. Sutaria took to her Instagram to break the news to her fans. She posted a series of glamorous images and videos on her Instagram.  Speaking about the association, Director, Hazoorilal Legacy, Ramesh Narang said, “It’s an immense pleasure for Hazoorilal Legacy to have Tara as the face of our brand. Her beauty and talent as an actor, singer and…

Fashion startup Estrolo has appointed ODI bowler Jasprit Bumrah as brand ambassador for its denim range of jeans and shirts. The association is said to strengthen Estrolo’s position in Indian domestic apparel market. Speaking about the association with the Indian speedster, Co-Founder, Estrolo, Sumit Handa said, “It’s great to have Jasprit Bumrah as the face of brand Estrolo. He is undoubtedly the world’s best bowler. The way he generates pace in his deliveries, the way he moves the ball, the way he delivers match-winning performances series after series is absolutely amazing to watch. And he does all of that so…

With its first marketing campaign, premium entertainment service Lionsgate Play has made a grand entry into the Indian market. Havas Creative India has been awarded with the creative mandates of the renowned global brand. The business will be handled by the Havas’ Mumbai office. In order to showcase multiple genres of movies to the same consumer emphasizing the breadth of Lionsgate Play’s premium content offering, Lionsgate and Havas Creative decided to go with an out of the home campaign that has now gone live across Delhi, Mumbai and Pune. The campaign is also tapping digital platforms that will lead the…

Vivo U10, a budget segment smartphone, is all set to launch in India market on September 24. After it’s launch in India the smartphone will be sold on Amazon India. The U10 will be launched to strengthen the brand’s online presence. The company has officially announced that the first U-series smartphone aka the U10 will be launched in India on September 24. Ahead of the launch, Vivo U10 has already been listed on Amazon India page. The Vivo U10 will be an online-focused product like the Vivo Z-series phones. The Vivo U10 will reportedly come bundled with fast charging support…

Xiaomi India is all set to launch the Mi Band 4 in India on September 17. And the Mi Band 4 is expected to have the same price as the Mi Band 3, i.e. Rs 1,999. On Monday Manu Jain, Xiaomi India Managing Director confirmed that the Mi Band 4 will be launched in India on September 17. The Mi Band 4 is already selling in China and the same model is expected to be launched in India market. In China, the Mi Band 4 is selling with a price of RMB 169 that is INR 1,700. This price, however,…

Brandon Maxwell’s Brooklyn show has more than what people have expected. Besides, supermodels showcasing a more relaxed take of the designer’s vision, fans were surprised to see menswear on the runway.  Speaking about the launch, Maxwell said, “I want to touch as many people as I can. I made a piece for my fiancé who wore it tonight.” He further explained about his last show, and said, “What happened during that dark period was that my friends really revealed themselves to me and I realized, What am I scared of?… I looked around at my life and realized these people…

Mohey, from the house of Manyavar, has appointed Bollywood star Alia Bhatt as its new brand ambassador. According to reports, Bhatt will endorse Mohey – ethnic celebration wear for women. The television commercial was already launched on August 30 and has been doing the rounds on social media platforms since then. Managing Director- Manyavar, Ravi Modi said, “Alia’s association with Manyavar is a big step forward for the brand. In the recent past, Alia has been revered for her remarkable performances and this belief in being her truest self has furthered the alliance. As a brand Mohey too believes is…

The Island Rum Company has launched its new Cuban rum brand Black Tears into the UK market. The brand has allegedly announced it as ‘the first dry spiced Cuban rum made available to consumers worldwide’. Established in the year 2012, the company was always intended to combine local Cuban influence with international beverage industry experience in order to effectively showcase its products globally. Black Tears is an ‘authentic’ blend that is made up of coffee, cacao and ají dulce, a variety of small sweet peppers. It is distilled from molasses and sourced from four mills in the province of Ciego…