Havas Creative and Lionsgate Play launches its first campaign for India

With its first marketing campaign, premium entertainment service Lionsgate Play has made a grand entry into the Indian market. Havas Creative India has been awarded with the creative mandates of the renowned global brand. The business will be handled by the Havas’ Mumbai office.

In order to showcase multiple genres of movies to the same consumer emphasizing the breadth of Lionsgate Play’s premium content offering, Lionsgate and Havas Creative decided to go with an out of the home campaign that has now gone live across Delhi, Mumbai and Pune.

The campaign is also tapping digital platforms that will lead the user directly to the streaming partner’s app.