PAYBACK ropes in Yuvraj Singh as their Brand Ambassador
PAYBACK India, a multi-brand loyalty programme, has recently announced the launch of a consumer campaign – ‘#PAYBACK Chalao’, in order to build excitement around the ease of earning and redeeming PAYBACK points at over 100+ brands via the new PAYBACK mobile app.
For the campaign the brand has joined hands with former India Crickter Yuvraj Singh. The campaign is already released in a staggered manner across 6 cities and will also run on radio and print, supported by a digital release.
Speaking on the partnership, Yuvraj Singh said, “They run a unique loyalty programme and are singularly focused on making the lives of their members more rewarding and fun. I look forward to an engaging partnership as PAYBACK forges ahead with the growth of its consumer and partner base in India.”