Author: Brand Education

The renowned American skincare brand Clinique has signed Bollywood actress Radhika Apte as its first brand ambassador for India. The actress personifies Clinique’s viewpoint of empowering, inspiring and bringing happiness to women by rejoicing natural beauty through great skin. “What better way to start this year than with Clinique. Skincare has always been an integral part of my beauty regime alongside drinking water, staying fit and sleeping well. I’ve long admired Clinique and strongly believe in its philosophy of great skin equals happiness,” said Radhika Apte. Clinique India focuses on boosting brand knowledge, extending consumer engagement and driving awareness on…

In a year of launching his men’s dress line, Christian Kimber has been topped Australian’s best new designer. The Melbourne-based fashioner is known for his loafers, hand-painted sneakers, long-sleeve polos and unlined blazers. Born and raised in Britain Kimber moved to Melbourne with his Australian spouse in 2011 and started designing men’s footwear and accessories. The fashioner’s sales are split 50/50 between his online store and his boutique in Melbourne’s Fitzroy. At the Virgin Australia Melbourne Fashion Festival on Friday, Kimber has been rewarded of 10,000 Australian dollars and a spot in a VAMFF runway show presented by the competition’s…

Water purifier brand Kent RO Systems Ltd is roping Shahrukh Khan as a brand ambassador for a soon to be launched a next-gen security device for vehicles and passengers. The soon to be launched automotive security product ensures the security of your loved ones and the safety of your vehicle. Kent has been identified with its brand ambassador Hema Malini who endorses water purifier and other products. The chairman Mahesh Gupta said that the automotive security product will target the male consumers and hence the decision is to rope the superstar. “The automotive security segment is untapped and has huge…

An India-set film on the taboos around menstruation ‘Period. End of Sentence’ wins an Oscar in Documentary Short Subject category at the 91st Academy Awards ceremony on Monday. Directed by the Iranian-American director Rayka Zehtabchi, the 25-minute documentary has been produced by Indian film producer Guneet Monga, who is also the producer of films like Masaan, Lunchbox. The short film also features the real ‘Pad Man’ and focuses on the work of real-life ‘Pad Man’ Arunachalam Muruganathan. “I’m not crying because I’m on my period or anything. I can’t believe a film about menstruation just won an Oscar,” said director…

Another milestone for Brand Modi. Prime Minister Narendra Modi was awarded the Seoul Peace Prize (for 2018) for his “contribution to international cooperation and fostering global economic growth”. The Seoul Peace Prize Foundation presented the award to PM Modi, who is on a two-day visit to South Korea. As stated by a spokesperson for the Ministry of External Affairs, Raveesh Kumar, PM Modi was awarded the honour for his efforts in promoting global peace and accord through wide-ranging economic expansion and for the civilizing quality of life. While accepting the award and dedicating it to the people of India, PM…

On Monday, Congress general secretary Priyanka Gandhi Vadra joined Twitter and received a massive response, getting more than one lakh followers within 10 hours. Commenting on her first-day popularity on the micro-blogging website, senior Congress leader Shashi Tharoor called her as a “new superstar on the social media”. “Rajinikanth was the only person who in his first 24 hours on Twitter got 2 lakh followers,” said the senior Congress leader. Tharoor told PTI that “Given that Priyanka Gandhi has had only 12 hours on Twitter (so far) and she has got one lakh followers she seems to be on course…

Hardik Pandya and K L Rahul might not have expected attending the show ‘Koffee with Karan’ would become such a blunder for them. Their ‘casual’ statements on the show landed them in the controversy one after another. The Board of Control for Cricket in India (BCCI) has already put the two players under temporary suspension on grounds of misbehaviour by making the sexist and misogynist comments during the appearance on the show. A leading men’s personal grooming brand Gillette has suspended its contract with Hardik after the controversial episode. Its loss has cost the all-rounder approximately Rs 2 crore. It…

On Monday, Prime Minister Narendra Modi received the first-ever Philip Kotler Presidential award for his “outstanding leadership”. The award centres on the triple-bottom-line of ‘people, profit and planet’. A statement from the Prime Minister’s office said that the award is going to be offered once in every twelve months to the leader of a nation. The award citation said, “Shri Narendra Modi is selected for his outstanding leadership for the nation. His selfless service towards India, combined with his tireless energy has resulted in extraordinary economic, social and technological advances in the country.” It also added that under the leadership…

Saif Ali Khan’s daughter Sara Ali Khan is the new internet sensation. On her every little activity, the Indian media is giving a lot of attention. Before the release of Sara first film ‘Kedarnath’, she became a star. While some people call her an intelligent actress, some call it as just her luck. But to decode it, the real reason lies in the personal branding of her. In the 21st century, Personal branding plays a vital role for every successful individual, especially celebrities. Sara has been followed from various social media platforms to the interviews she has given. The personal branding…

Traworld, a premium luggage brand has signed Sonam Kapoor, the much-known fashionista from the Bollywood as a brand ambassador for their premium luggage range. Traworld is a premium and a modern luggage brand for fashion-conscious travellers. The brand offers a range of stylish, classy, sturdy and value for money luggage bags. Traworld is committed to making every mile of its customers more memorable, meaningful with the innovation, quality and service. Take a look at Traworld collection, and we promise their language bags won’t disappoint you. The brand offers ranges from casual to business travel segments. Traworld product is lightweight, shock…