Alfa Romeo has announced a new partnership with Italian tennis star Jasmine Paolini and named her the brand’s new ambassador. This collaboration brings together two symbols of Italian excellence known for passion, performance, and style.
Jasmine Paolini, a rising star in international tennis, had a remarkable 2024 season. She won her first WTA 1000 title in Dubai, reached the finals at Roland-Garros and Wimbledon, and brought home a gold medal for Italy in doubles at the Paris Olympics alongside Sara Errani. She also played a key role in Italy’s victory at the Billie Jean King Cup and rose to fourth place in the world rankings, matching the record set by Italian tennis legend Francesca Schiavone.
Born in Tuscany, Paolini represents the values of determination, energy, and Italian pride. Alfa Romeo believes her personality and achievements reflect the brand’s spirit of innovation, elegance, and high performance. As the new face of Alfa Romeo, she will appear in campaigns, attend events in Italy and abroad, and inspire a new generation of fans.
“I am truly honored to become part of the Alfa Romeo family,” said Paolini. “We both share a love for sports and proudly represent Italy around the world.”
Alfa Romeo has a long history of supporting top sports talent, from Formula 1 victories to partnerships with athletes like Jannik Sinner and Antonio Giovinazzi. With Jasmine Paolini, the brand continues to stand by those who aim for excellence both on and off the field.