Estée Lauder, one of the world’s leading beauty companies, has announced the appointment of Dutch supermodel Imaan Hammam as its newest Global Brand Ambassador. Imaan joins a stellar line-up of talent, including Adut Akech, Ana de Armas, Amanda Gorman, Bianca Brandolini D’Adda, Carolyn Murphy, Grace Elizabeth, Karlie Kloss, Kōki, and Yang Mi. Imaan’s first campaign with the brand will be unveiled in July 2023.
The Global Brand President of Estée Lauder and AERIN Beauty, Justin Boxford, expressed his excitement about the new addition to the team. “Imaan has quickly become an icon in the fashion industry,” he said. “Aside from her phenomenal energy, charisma, beauty and drive, it’s her passion and dedication to advocating for young women everywhere that deeply connects to our brand’s core values and will help us continue to inspire our consumers globally.”
Imaan also expressed her enthusiasm for the collaboration on her Instagram account @imaanhammam, saying, “Beyond thrilled to announce my newest role as a Global Ambassador for @esteelauder. It’s truly an honor and a dream to join the Estée Lauder family ❤️ I’m so excited to show you all the incredible things we have in store. Stay tuned ✨ #EsteeGlobalAmbassador.”
Imaan Hammam is not only an accomplished supermodel but also an activist, serving as a global ambassador for non-profit organization She’s the First, where she advocates for young women from all backgrounds. As a woman of Moroccan and Egyptian descent, Imaan has also become a shining example of success and representation for young women of color worldwide.
The Estée Lauder brand, founded by Estée Lauder, continues to create the most innovative, sophisticated, high-performance skincare, makeup products, and iconic fragrances – all infused with a deep understanding of women’s needs and desires. The brand has a presence in over 150 countries and territories worldwide, engaging with women at numerous touchpoints, from in-store to digital.