Laneige names Athiya Shetty as brand ambassador

Laneige, the popular Korean skincare and makeup brand, has just announced their new brand ambassador for the Indian market – Bollywood actress Athiya Shetty. As part of the collaboration, the actress will endorse the brand’s skincare products.

The brand owned by Amore Pacific Group is confident that the popularity of the actor with the millennials and GenZ will help expand its customer force in the Indian market.

“We strongly believe and propagate that beauty is not just about appearance, it is equally about who we are and our ability to create change to make a better world. With Athiya Shetty as the brand face, Laneige is well-positioned for continued success and growth in India and beyond,” said Paul Lee, managing director of Amore Pacific Group India.

Athiya Shetty, Brand face for Laneige India, commented about her partnership with the brand that “I am thrilled to be partnering with Laneige, a brand that shares my passion for skincare and beauty. I have always been a fan of Laneige’s products that not only gives radiance on my skin but also confidence in my life and I am excited to work with them to bring their innovative solutions to consumers in India”.