Aryan Khan, son of Bollywood superstar Shah Rukh Khan, has recently launched his second startup, a luxury new streetwear brand called ‘D Yavol’. With a promise to be hip and happening, Aryan Khan unveiled the brand through a teaser video on Monday, which also marks his directorial debut.
In the teaser clip shared on his and the brand’s Instagram page, Shah Rukh Khan is seen striking off the word ‘timeless’ on a blackboard and then picking up a paintbrush from the floor, followed by the introduction of the brand. Aryan Khan shared the video with the caption, “ABCDEFGHIJKLMNOPQRSTUVW_YZ X will be here in 24 hours… Follow @dyavol.x for exclusive content.”
In an interview with India Today, Aryan Khan revealed that the apparel line of ‘D Yavol’ will be brought to consumers through limited edition capsule collections, made available via drops on their web store. He also mentioned that the brand has been in the making for five years and hinted at expanding into more verticals.
This is not the first time Aryan Khan has ventured into entrepreneurship. In 2022, he debuted his business by launching a spirit brand with Leti Blagoeva and Bunty Singh. Now, with the launch of ‘D Yavol’, Aryan Khan further showcases his entrepreneurial spirit and creativity.
The brand has already gained significant attention on social media, with its Instagram handle dropping a mysterious blue-tinged picture of Shah Rukh Khan’s silhouette and captioning it, “The countdown has begun!” Within minutes, the post quickly gained thousands of likes, indicating the excitement and anticipation surrounding Aryan Khan’s latest venture.
With Aryan Khan’s passion for fashion and his father’s star power, ‘D Yavol’ is poised to make its mark in the luxury streetwear industry. As fans eagerly await the brand’s official launch, it remains to be seen what unique offerings and designs Aryan Khan has in store for fashion enthusiasts and streetwear aficionados. Follow @dyavol.x for brand updates and exclusive content from this promising new streetwear brand.