Aditya Roy Kapoor becomes the brand ambassador of Nautica

Nautica, one of the leading global lifestyle brands, has announced Aditya Roy Kapur as their new brand ambassador. The heartthrob actor will lead the new campaign that marks the launch of Nautica’s Spring Summer-23 collection for men.

“Aditya Roy Kapur’s personal style and attributes strongly resonate with the brand ethos and embodies Nautica perfectly making him the ideal choice for brand ambassador. We are confident about the association strengthening Nautica’s presence further in the country and establishing a deeper connection with the brand’s existing customers,” said Vishal Anand, senior director of Myntra.

The campaign will begin through various mediums like social media engagement, outdoor and leading digital platforms. The new 60-second ad film titled “That Summer Feeling” shows Aditya Roy Kapoor as the fresh face of the brand.

“I am very excited to be associated with a legacy brand like Nautica, which is synonymous globally with high-quality and classic men’s fashion. The brand compliments my sartorial sense of style, and I’m looking forward to seeing how our synergies merge and unfold,” said the actor in a statement on his association with Nautica.

Nautica offers a variety of categories in apparel and accessories. The brand is also available on Myntra, Flipkart and various other platforms which includes the physical stores as well.